SOV - Maureen Norman

	About Maureen Norman Senior Engagement Strategist A highly strategic, creative and client-focused advertising professional, Maureen has extensive and progressive experience both agency side and client direct. She has an established a record of success developing engagement opportunities with measurable ROI in both traditional and emerging... more
Pumping Value Through The Content Ecosystem - Maureen Norman - MediaBizBloggers By Maureen Norman In my last posting I talked about Dr. Carl Marci and the work being done at Innerscope, where they continue to explore the use of neuroscience to put context and structure around the concept of engagement. Dr. Marci and his team have developed this... more
How Content Can Deliver Measures of Success - Maureen Norman - MediaBizBloggers By Maureen Norman Welcome Maureen Norman our newest MediaBizBlogger As the practice of using content to build brands continues to evolve and mature, marketers should now be looking at how these programs can deliver against measures of success, beyond enhancing brand image, increasing brand awareness and building brand equity. Strategic... more