MEC

	About MEC MEC is one of the world’s top media agencies and employs over 4,400 people in more than 150 offices across 85 countries. We have a strong and consistent geographic footprint and a cohesive global network, led from our regional HQs in London, New York, Singapore and Miami. MEC manages more international media assignments than any other... more
Marketing-Mix Models Get Pushback as Media Landscape Changes: A Reply from MEC - Theresa LaMontagne and Mark Zomick By Theresa LaMontagne & Mark Zomick In a recent Ad Age article, a consortium of critics was quoted talking about the pros and cons of marketing-mix models sparking a healthy debate among the industry. While it certainly raised valid concerns, it... more
Five Tips to Better Brand Funded Content - Chet Fenster-MEC By Chet Fenster As "Paid, Owned, and Earned" becomes the mantra for media executives and marketers, brands need to closely examine how they utilize their owned assets. Their social media numbers are growing, and many have amassed millions of "subscribers" to these new channels. Overnight, brands have built their content distribution... more
Recap: My Time at Mobile World Congress 2012 - Jide Sobo By Jide Sobo Mobile World Congress is the mobile industry event of the year. It brings together all sections of the mobile value chain, from all corners of the globe. From San Mateo, California to Shenzen, Guangdong Provence. This year there were over 60,000 delegates who descended on Barcelona from 27th February to 1st March,... more
Building (data) Bridges - Theresa LaMontagne-MEC By Theresa LaMontagne Wikipedia describes the "infinite monkey theorem" as stating that a monkey hitting keys at random on a typewriter keyboard for an infinite amount of time will almost surely type a given text, such as the complete works of William Shakespeare. With the fire-hose of data deluging us all from both the visible universe of search patterns, ... more
"Didn't You Used To Be A Search Engine?" - Jitka Petrickova-MEC By Jitka Petrickova Welcome Jitka Petrickova, our newest MediaBizBlogger. Remember when Google used to be just a search engine? That seems almost quaint now, as over the last few years, and especially in 2011, Google made significant investments to continue its expansion beyond search and into mobile, social, products and patents in... more

More MEC Building (data) Bridges - Theresa LaMontagne-MEC "Didn't You Used To Be A Search Engine?" - Jitka Petrickova-MEC