Welcome RLTV - Life. Redefined, our newest MediaBizBlogger.

Dramatic demographic shifts are affecting today's television audiences and should change the way we think about our key advertising markets. The 18- to 49-year-old age group has been traditionally coveted by advertisers, who increasingly seek the even-younger Millennials, but it's the baby boomers who should be highly prized. They grew up with television and remain loyal to it, and their buying power is greater than...

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NBC never fails to disappoint. No matter its corporate owners or top executives, this broadcaster, more than any other, always finds a way to stir up upfront week beyond simply introducing the new series it has lined up for the following season. (Remember when it pulled out of upfront week altogether? Or when it pushed back in with its infamous ... more

The answer to Monday's Trivia Question: Howard Stern's three daughter's names are Debra, Emily and Ashley

FIRST FIVES: Jim Wall, Jo Engel & Lillian Doremus

Friday's Cable Top 5

NBA PLAYOFFS-ESPN 1.8/3.8

WWE-Syfy .8/2.5

AMERICAN DAD-Adult Swim .7/1.8

COMMON LAW-USA... more

It is clear that 2012 is truly the tipping point for branded content. With consumers, technology and media as the trifecta of powerful driving forces, content creation, distribution and consumption barriers have collapsed. Now that we stand in the rubble of these former barriers, the content free-for-all has begun. More and more projects are... more

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.

It's not ready for primetime, but digital video is on advertisers' radar. Over the next two months, between seventeen and twenty billion dollars will be invested by marketers in future advertising commitments to...

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