I have written previously about a groundbreaking academic study that highlighted how fundamentally different online conversation is from offline word of mouth. The headline finding from that research, released in late 2010 at a conference convened by the Wharton School and the Marketing Science Institute (MSI), was clear: "Online data does not reflect well the offline...

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I have written previously about a groundbreaking academic study that highlighted how fundamentally different online conversation is from offline word of mouth. The headline finding from that research, released in... more

Our top moments of the week:

11. It Takes Three to Tango Award: Kim Zolciak sets the scene for a romantic evening with her man, Kroy, on ... more

The Shelly Palmer School of Connected Living has one primary thesis: "Technology is good." I believe that all technological progress is good and that the story of the evolution of mankind is inextricably linked to the story of the evolution of our technology. We are tool builders, and we are tool users. It is, in large measure, what... more

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.

There weren’t the usual huge, splashy announcements at last week’s Consumer Electronics Show in Las Vegas but advertisers like Unilever and P&G each brought executives from around the world and all the major...

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