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Donna Speciale - Turner Entertainment & John Nitti - Zenith
Turner and Zenith Undergo Joint Research Study – Reinforce Data Importance Heading Into Upfront
By Donna Speciale, President of Turner Entertainment and Young Adults Ad Sales
Viewer consumption habits continue to evolve alongside the emergence of media platforms and new devices. While the industry discusses multi-screen opportunities and best practices for developing and executing a seamless message across a spectrum of screens, Turner Entertainment and Zenith have been undergoing a long-term, collaborative study that looks to better...
Simon's Upfront Reviews: Univision, Telemundo, ESPN, NCM and More - Simon Applebaum
By Simon Applebaum
Read Ed Martin's reviews of broadcast network and USA Network Upfronts here.
Roughly half of the events happening in New York last week--bringing the 2013 upfront season to a close--came from TV ventures directed... moreHire Excellent Digital Sellers: 5 Secrets - Walter Sabo
By Walter Sabo
Made you look. There is nothing harder than finding effective digital sellers. So hard, it is logical to conclude that there aren't any great digital advertising sellers. The job listings are packed with ads begging, "Sharks wanted." "Are you a shark?" "Can you bring business with you?" "Closers... moreCan You Keep Up With Content Demands? - Michael Kogon
By Michael Kogon
How much can we watch, share, read, post, create, share, read, post, comment, tag, share? It seems like an unlimited amount. As marketers we are all now faced with keeping up with our consumers’ desires to be in the content consuming, creating and sharing business. Late last year we embarked on the development of a content marketing... more
Media Metamorphosis: “Change” is Not Enough
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.myersbiz.net.
Is the best way to embrace change to ignore it until forced to adapt? In the media industry, we’ve been talking for decades about the need to change, to evolve, to transform our businesses. “Change” is not a strong...