Welcome RLTV - Life. Redefined, our newest MediaBizBlogger.

Dramatic demographic shifts are affecting today's television audiences and should change the way we think about our key advertising markets. The 18- to 49-year-old age group has been traditionally coveted by advertisers, who increasingly seek the even-younger Millennials, but it's the baby boomers who should be highly prized. They grew up with television and remain loyal to it, and their buying power is greater than...

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Away we go with this week's closing blitz of TV upfront presentations, starting with...

NBC

Venue: What a difference both a year and difference scenery makes. The network's forum at the New York Hilton ballroom last May came off disjointed, partly because the layout and atmosphere of the place came off... more

The answer to Tuesday's Trivia Question: Baba Booey is Howard Stern's producer, Gary Dell'Abate's nickname

FIRST FIVES: Gerald Piscopo, Jim Wall, Nancy Oboyski, Andrew Werts & Lance Beitler

Sunday's Cable Top 5

GAME OF THRONES (KF)-HBO 1.9/3.6

REAL HOUSEWIVES OF NJ (KF)-Bravo... more

As a foreign correspondent in London ten years ago, my job was to unearth innovative new startups for my business magazine's readers. I traveled across the Continent from Helsinki to Milan meeting entrepreneurs, venture capitalists and big company researchers to write about the next big thing.

In the summer of 2002, I attended a launch... more

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.

It's not ready for primetime, but digital video is on advertisers' radar. Over the next two months, between seventeen and twenty billion dollars will be invested by marketers in future advertising commitments to...

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