Apple v. Samsung: The Good, The Bad and The Sad - Shelly Palmer
Published: August 31, 2012 at 12:16 AM GMT
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Last Updated: August 31, 2012 at 12:16 AM GMT
By Shelly Palmer
The first round of the Apple v. Samsung lawsuit is over and Apple emerged victorious. In case you haven't been following it, Apple sued Samsung for $2.5 Billion for infringing on seven of its patents. Samsung countersued for $400 million just because it needed to save face. It took the jury less than three days to find in favor of Apple for just over $1 Billion in damages and, just to stick it to Samsung, they threw out Samsung's countersuit.
I'm calling this the first round because Samsung will most likely file an appeal. From Samsung's point of view, this is a fight to the death and it is unlikely to give up any time soon. There are several interesting things going on here, so let's have a look at the good, the bad and the sad.
Apple's victory is a victory for every inventor and innovator. Patent protection is a very complicated blood sport and, when the system works, it promotes investment and risk taking and it protects the associated rewards. As a patented inventor, I am thrilled that Apple went after a copycat and successfully defended its intellectual property. While its true that most patents are only as powerful as the entity that owns them, the jury found that this patent infringement was blatant, if not obvious. If Apple didn't win, it would have been a huge blow to the notion of patent protection.
Several of my learned colleagues have admonished that Apple is a huge company and its overt use of lawsuits as a competitive tool is unwarranted, unsportsmanlike and unnecessary. I disagree. If I were Apple, I would defend my intellectual property to the full extent of the law – it is the only path that makes sense. This is an important victory for everyone who has ever gone through the remarkably painful process of writing a patent claim. Congratulations to Apple's legal team for a big win!
Samsung offers some extraordinary alternatives to iDevices. Most run Google's Android operating system and, at the moment, most of the products, such as the Samsung Galaxy S III, are technologically superior (from a features point of view) to their Apple counterparts. There is a very good chance that the Judge will rule that Samsung must stop selling some of the products that were the subject of the lawsuit. Two bad things will occur. 1) Samsung engineers will have to scramble to remove the infringing intellectual property, so they won't have time to innovate and 2) Substandard products from other manufacturers will probably fill the gap.
Don't get me wrong. I applaud Apple's victory, but depending upon how the Judge rules, this could be very messy for consumers.
The Sad (If you're not Apple)
The sad news is that every smartphone and tablet that has a full glass screen looks like an iPad or an iPhone. Apple's design patent portfolio is pretty complete and, if you're smart device looks like an iDevice, you're going to be in trouble. What's worse, Apple obviously has defensible patents around finger gestures and, Apple is very unlikely to license any of its IP. Why should it?
The fact is, Apple has innovated, pioneered and succeeded where dozens of others have failed. It created the modern concept of a smart phone and a tablet and it has the law on its side. Every consumer electronics company has just been put on notice – innovate or die! If you don't invent your own, new, unique, patentable smartphone and tablet, Apple will wait until exactly the right moment, sue you, and win.
Actually, I'm not sad about this at all, but I am wondering ... did Samsung lose this case because it created products that were inspired by Apple's? Or, did it lose because, during the discovery phase of the trial, Apple was able to show that Samsung executives documented their desire to copy Apple product features?
This may sound like a trivial issue, but it isn't. Steve Jobs allegedly called Android a stolen product – but this case wasn't against Google. What was stolen? What did Apple products actually inspire? And, what was just the result of a smoking gun? Food for thought as the battle for control of our connected lives continues.
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards). Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything and, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) For more information, visit shellypalmer.com.
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