Twitter, Facebook & Social TV: The Heartbeat of Television

Published: December 6, 2011 at 05:04 PM GMT
Last Updated: December 6, 2011 at 05:04 PM GMT

Twitter wants you to consider it the heartbeat of the television industry, the EKG of attention around a TV show.

Social TV may be the greatest game-changer the advertising and television business has ever seen. Its impact will resonate across all TV networks, studios and producers, talent, digital content developers and program marketers. New models will need to integrate engagement values into all facets of the development, creation, production, distribution and measurement of video content. Organizations will be challenged. View this week’s Jack Myers Video Report below, for insights from the recent Social TV Summit and to view video clips from the Social TV Summit, visit www.snappytv.com.

Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.

To communicate with or to be contacted by the executives and/or companies mentioned in this column, link to JackMyers Connection Hotline.