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Drexler Fajen & Partners - Mike Drexler Eight Markers That Build A Client/Agency Relationship - Mike Drexler Why does one advertiser select an agency that another has just fired? Most agencies have about the same capabilities. Maybe some differences in resources but not enough to cause one agency to fail while another succeeds. So what is it that creates a review for one and a satisfactory, if not laudatory, grade for another? Talent certainly is critical. But many of the same people shift back and forth from one agency to another all the time. Indications are that it comes down to relationships. Real...
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The Office Has a Big Finish and Survivor Grins and Bears It - Top Moments from TVGuide.com
By Joyce Eng & Kate Stanhope
Our top moments of the week: 13. Most Fly Proposal: When Mindy decides she can't (read: doesn't want to) go to Haiti with her boyfriend Casey on The Mindy Project, she tries to back out by giving him a crazy ultimatum: She will... more Best Tech Gifts for Grads - Shelly PalmerBy Shelly Palmer
It's just about that time of the year again when, as Alice Cooper would say, "school's out for summer." But for some students, "school's out forever." What does that mean? It means it's time for a graduation gift! Whether they're graduating high school or college, just about every grad needs some kind of tech gadget... more Eight Markers That Build A Client/Agency Relationship - Mike DrexlerBy Mike Drexler
Why does one advertiser select an agency that another has just fired? Most agencies have about the same capabilities. Maybe some differences in resources but not enough to cause one agency to fail while another succeeds. So what is it that creates a review for one and a satisfactory, if not laudatory, grade for another? Talent certainly ... more |
Cluttered Digital Video Advertising Landscape - Video Report Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.myersbiz.net. In the media and advertising business, Inertia in the face of change is a powerful force. With all the chaos, conflict and competition in the media business today is it any wonder that both advertiser and agency executives revert ...
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