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Shelly Palmer
Shelly Palmer -- Click on the photo to read Shelly Palmer's archives.
Tumblr: The First Step to Yahoo's Porn Empire - Shelly Palmer

Quite a bit has been written about Yahoo's acquisition of Tumblr. The business issues are interesting – Is Yahoo paying too much? How will Yahoo translate the acquisition into shareholder value? Etc. These are the right questions to ask, but I have different question entirely...

Type "tumblr xxxxx" in to Google where the xxxxx is replaced with any sexual activity you have ever heard of. Not just the normal stuff, any of the thousands of ways you might describe any of the 395+...

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Is On Demand Ready For Primetime Anytime? - Charlene Weisler
By Charlene Weisler

We appear to be tantalizingly close to a more comprehensive business, delivery and measurement strategy for On Demand. But perhaps not close enough to create an industry standard just yet. The recent B&C On Demand Summit offered insights into what is being done well, what we can do better and what still needs to be accomplished in... more

Tumblr: The First Step to Yahoo's Porn Empire - Shelly Palmer
By Shelly Palmer

Quite a bit has been written about Yahoo's acquisition of Tumblr. The business issues are interesting – Is Yahoo paying too much? How will Yahoo translate the acquisition into shareholder value? Etc. These are the right questions to ask, but I have different question entirely...

Type "tumblr xxxxx" in to Google where... more

Simulmedia Salon Series: David Cohen, Chief Media Officer of UM
By Simulmedia

Simulmedia, the pioneer in audience-based television ad targeting, hosts a periodic Salon Series in which key leaders in the advertising and television industries share their thoughts on some of the key issues impacting their businesses. The salons are by invitation only, but you can request an invitation ... more

Jack Myers Video Media Business Report

Media Metamorphosis: “Change” is Not Enough

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.myersbiz.net.

Is the best way to embrace change to ignore it until forced to adapt? In the media industry, we’ve been talking for decades about the need to change, to evolve, to transform our businesses. “Change” is not a strong...

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Marketing-Mix Models Get Pushback...
MEC
Theresa LaMontagne & Mark Zomick