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About MediaCom
MediaCom is one of the world’s leading media communication specialists. Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers –at the core of our business leads to optimum business results.
Our... more
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Welcome to the Age of Mass Individualization - Oliver Gertz
By Oliver Gertz
The high valuations of companies such as Facebook, Groupon, and Invite Media could point to a new tech bubble. Or they could be seen as the tools that will finally deliver mass-market messages, personalised for each individual.
It's easy to question whether Invite Media, a company that helps advertisers and agencies buy media in... more
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MediaCom: Religion Should Not be Taboo for Marketers - Mick Mernagh
By Mick Mernagh
Religion should not be taboo for marketers when segmenting and targeting consumers
We live in an industry that's constantly thinking global. Account realignments, central client management and brand positioning. But if you truly want to understand consumers you have to operate on their level, go down their street and understand... more
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MediaCom: Note to Content Companies: Unbundling is Inevitable - Vik Kathuria
By Vik Kathuria
Will media companies learn? Or will history keep cruelly repeating itself? Major media industries tend to cling to the past by stubbornly shoehorning traditional business models into a modern consumer marketplace that may not be the optimal way of leveraging their products' potential. These traditional content models have been based on... more
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MediaCom: Welcome to the Year of Mobile - Steffen Krabbenhoft
By Steffen Krabbenhøft
After years of hype, mobile marketing is finally poised to take off in 2011 as major brands like Buick, Disney and Diageo dial it up
While skeptics are quick to point out that every year for the past five years has been dubbed the "year of mobile", I'm confident to say that in 2011 after all the hype, mobile marketing... more
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MediaCom: The Search Imperative: Beyond the PC - Brian Nadres
By Brian Nadres
The 2011 Consumer Electronics Show (CES) was almost 3 months ago, but its effects are still resonating for advertisers. For search marketers in particular, this year's CES was a clarion call for a new search imperative: one that extends beyond the PC.
Held every January in Las Vegas, CES showcases cutting-edge technology and gadgets that ... more
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