Driving Results

About MediaWhiz Founded in 2001, MediaWhiz has rapidly become a leading online performance marketing agency that helps clients acquire customers more profitably. What sets us apart is our Program of Continuous... more

Driving Results: Performance Marketing, a Definition - Jonathan Shapiro By Jonathan Shapiro Welcome Driving Results, our newest MediaBizBlogger What if advertisers could accurately predict the return on their marketing investment before running a campaign? What if they could pay media outlets (publishers, radio stations, etc.), only when the target consumer took a desired action, e.g. when they completed a sale or... more