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About Michael Collette
Michael Collette is the founder and general manager of MediaTech Strategies, a consulting company specializing in commercialization of new media technologies. Recently, we’ve been very active in Smart TV/Connected TV, Advanced Advertising and Interactive Television.
MediaTech provides operating companies with business development,... more
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INDUSTRY: Yahoo Moves First - ACR TV on Sony - Michael Collette
By Michael Collette
Last week, I had a chance to catch up with Russ Schafer, Senior Director of Global Product Marketing for Yahoo! Connected TV. As I mentioned in my CES roundup, Yahoo Connected TV rather quietly announced a deal with Sony to deploy their Yahoo Broadcast Interactivity service on existing 2011 Sony TVs and upcoming 2012 TV sets. ... more
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INDustry: How Apple's Smart Genius TV Could Win Big. - Michael Collette
By Michael Collette
Is it a rumor? Or is it now a foregone conclusion? Seems the bandwagon has started to roll on Apple's entry into the Smart TV market.
The question is, what are they going to do? I guess we all expect Apple to enter the TV market with something very different, very competitive and very creative… a better Smart TV… a smarter... more
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INdustry Profile: Brightline ITV's Ad-Centric Alchemy - Michael Collette
By Michael Collette
Interactive TV Advertising has been welling and swelling quite a bit these days, but for most industry observers, it's still kinda nascent. It's certainly not yet mainstream and we don't really have iTV ads as a standard part of advertising campaigns in the same way that online ads, for example, now play a role.
It's not that the TV... more
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INdustry: How Interactivity May Improve Advertising Math - Michael Collette
By Michael Collette
It's interesting to note that interactive advertising, though not exactly a new idea, doesn't seem to have its own math. Pundits like me banter about the enticements of engagement, the intrigue of interaction and the certain value of conversions but in truth, we have no math. Or at least, I can't find much.
I've been revisiting... more
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Hybrid iTV: Interview with content recognition startup CEO Zeev Neumeier - Michael Collette
By Michael Collette
INdustry by Collette. Content Aware TVs & The Future of TV from michael collette on Vimeo.
... more
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