Media Linke-ed

	About Michael Kassan Chairman & CEO Media Link, LLC An internationally recognized business strategist operating at the intersection of the media, advertising, and entertainment industries, Michael E. Kassan is chairman and chief executive officer of Media Link, LLC, a leading Los Angeles and New York City-based... more
Darwinian Digital Sales - Michael Kassan By Michael Kassan The NewFronts are a great show, no doubt about it. As I’ve said before, they are relevant, important, and are evolving into a real and vibrant marketplace. But even as I got reports of the week-long sensory storm, snacked on industry anecdotes, noted new players and sampled new content, I kept thinking about how dependent the... more
Measurement, Discovery and Mistakes - Michael Kassan By Michael Kassan All marketing begins with an insight. But it takes art and science to activate it. For this to work, all media—every touch point, every channel, every platform, every conversation—needs to be effectively represented and accurately measured. If your plan is cross-platform minus one, it is not a cross-platform plan. You... more
Content-tech: the Storyteller's Digital Toolbox - Dee Salomon-MediaLink By Dee Salomon Halfway through my discussion with David Sable, CEO of Y&R, it struck me that we were talking about two different things. The topic was storytelling, but David was talking about the story and I was talking about the telling. Storytelling requires a combination of what and how. We tend to lose that distinction... more
Social's Voice - Michael Kassan By Michael Kassan When you take a truth out of context, it remains true but it's no longer useful. Peyton Manning can't run. That's true. Does that make him a bad quarterback? My smartphone screen is only a few inches in diameter. That's true. Does that make it an ineffective way to watch video? If you studied an apple, you'd know the truth... more
What's the Buzz in the Big Easy: The Challenge of Programmatic Buying - Michael Kassan By Michael Kassan For me, one of the best things about the 4A's annual conference is listening to and hopefully learning from whatever the big buzz is that particular year. Certainly, the topics are diverse on each agenda, especially now that the event, like every other major annual thought-leader conclave, has expanded to include the entire... more

More Media Linke-ed Social's Voice - Michael Kassan What's the Buzz in the Big Easy: The Challenge of Programmatic Buying - Michael Kassan Advertising's Next Growth Segment: Content-tech - Dee Salomon-MediaLink The New Insiders - Michael Kassan NATPE…How OTT Transformed a Conference - Michael Kassan CES and The Network(ed) Effect - Michael Kassan The Cliff and the Cloud - Michael Kassan We've Got Mail-and it's Personal - Michael Kassan Break Media debuts the Acumen Report: The Modern "Mensch" and the Power of Insight - Michael Kassan Ad Week: Content Chaos - Michael Kassan archive