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About Michael Kassan
Chairman & CEO
Media Link, LLC
An internationally recognized business strategist operating at the intersection of the media, advertising, and entertainment industries, Michael E. Kassan is chairman and chief executive officer of Media Link, LLC, a leading Los Angeles and New York City-based... more
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NewFronts Are Just the Beginning - Michael Kassan
By Michael Kassan
Art imitates life…and the media business.
So even Bob Dylan can offer insight into the watershed moment we've all just experienced.
Dylan sang that you don't need a weatherman to know which way the wind blows, and boy, was that ever true this year. It turns out that all you need is a NewFront.
It's easy to compare... more
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Viva the Upfront: The Truth about Spanish TV - Michael Kassan
By Michael Kassan
The upfront is looming, or at least it's in the pre-looming stage. With it come the usual questions: Will it be a buyer's or seller's market? Will Les Moonves predictions be correct – double digit increases again? Will the new shows be any good? Will there be enough shrimp at the parties? And that old standby, is the upfront... more
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The Magnificent Seven: Trends Then, Now, and For 2012 - Michael Kassan
By Michael Kassan
Kassan Rule #1: you can wish somebody Happy New Year until the end of January.
Kassan Rule #2: you can make New Year's predictions until the end of January.
It's fitting that the year begins with a must-attend, blockbuster, marketer-filled technology conference.
Instead of making "end of year" predictions on my... more
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A Match Made Online: CES and Marketing - Michael Kassan
By Michael Kassan
I wouldn’t blame last year’s CES attendees if their most vivid memory of the show was Lady Gaga appearing at the Polaroid booth to announce she was the company’s new “creative director.”
Some things are just too loud to ignore.
Technology and marketing are now intertwined so completely that immersing... more
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Brands as Content: Content as Brands - Michael Kassan
By Michael Kassan
One of my favorite things about living in a tech-enabled world is what I call the digi-moment, when you're looking for one thing online but get sidetracked by something totally unrelated but irresistibly fascinating. It happened to me last week when I was preparing for our MediaLink panel on branded content Wednesday afternoon at Advertising ... more
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