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About Michael Kassan
Chairman & CEO
Media Link, LLC
An internationally recognized business strategist operating at the intersection of the media, advertising, and entertainment industries, Michael E. Kassan is chairman and chief executive officer of Media Link, LLC, a leading Los Angeles and New York City-based... more
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The Magnificent Seven: Trends Then, Now, and For 2012 - Michael Kassan
By Michael Kassan
Kassan Rule #1: you can wish somebody Happy New Year until the end of January.
Kassan Rule #2: you can make New Year's predictions until the end of January.
It's fitting that the year begins with a must-attend, blockbuster, marketer-filled technology conference.
Instead of making "end of year" predictions on my... more
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A Match Made Online: CES and Marketing - Michael Kassan
By Michael Kassan
I wouldn’t blame last year’s CES attendees if their most vivid memory of the show was Lady Gaga appearing at the Polaroid booth to announce she was the company’s new “creative director.”
Some things are just too loud to ignore.
Technology and marketing are now intertwined so completely that immersing... more
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Brands as Content: Content as Brands - Michael Kassan
By Michael Kassan
One of my favorite things about living in a tech-enabled world is what I call the digi-moment, when you're looking for one thing online but get sidetracked by something totally unrelated but irresistibly fascinating. It happened to me last week when I was preparing for our MediaLink panel on branded content Wednesday afternoon at Advertising ... more
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Pitch Imperfect: Reforming the Review Process - Michael Kassan
By Michael Kassan
It's 10,000 B.C. The first client in the history of human civilization has just sent out an RFP for the very first advertising review. The client says its account is worth 100 lbs. of mastodon meat annually (although TNS Mastodon Intelligence says it only spent 80 lbs last year).
When prehistoric shops get the RFP, they all complain... more
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Cannes: The Best of Times Gets Better - Michael Kassan
By Michael Kassan
Pop quiz: What do the Sabbath, Switzerland, digital deals and velvet ropes have in common?
Answer: Cannes, of course.
Everyone in our business is looking for the big idea these days. We're all creatives now. And those are my personal memes, my primary takeaways, from the International Festival of Creativity's now essential annual... more
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