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About Havas Media's MPG & Media Contacts
MPG anchors the world’s fastest growing global media network, Havas Media (www.havasmedia.com). MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices... more
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MPG: What's in a 'Like'? Oreo, Facebook and the Future of Social Brands - David Puner
By David Puner
With the Super Bowl ad frenzy finally in subsiding churn, Oreo now turns our fragmented focus back to brands engaging on Facebook, the most popular social network (500 million users). The cookie outside: get 50,000 new Likes in one day and make the Guinness Book of World Records. The filling (stuff?): get new Facebook... more
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MPG: Super Bowl Advertising: How 140 Million People Were Undersold - Don Seaman
By Don Seaman
OK, how about we call this the Forgetful Bowl? First, it was Christina Aguilera and Lyricgate (hey, at least there was no Wardrobe Malfunction, right?). Then the Steelers forgot that the Packers had more players from their secondary in the medical ward of Frozen Cowboy Stadium than in the defensive backfield… so they continued to run the ... more
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MPG: New Survey Suggests "Collaborative Care" Platforms Are the Future of Pharma Marketing - Joe Abruzzo & Mahesh Krishna - MediaBizBloggers
By Mahesh Krishna
In the 15 years since the first Direct-To-Consumer pharmaceutical ads hit the marketing world, consumers have radically changed the way they handle their own healthcare: search engines have become the first stop for triage, YouTube is the new surgical theatre, and Google Health has placed medical record ownership in the patients' own hands. In... more
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MPG & Media Contacts: Hey Amazon: Buy MySpace Now (with 1-click®) - Adam Kasper - MediaBizBloggers
By Adam Kasper
Welcome MPG & Media Contacts our newest MediaBizBlogger
In News Corp's earnings call last week, COO Chase Carey called their MySpace unit out as a "problem." In looking at MySpace's declining revenues and traffic, one would have to agree. However, MySpace still remains a relevant destination for their core demo and... more
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