Critical Conversations

	About MSLGROUP MSLGROUP is Publicis Groupe's flagship PR, specialty communications and events networks, ranking in the world’s top 5 such networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and... more
A Different Sort of "Buzz" Can Potentially Sink Google+ - Matt Koppelman - MSLGROUP *By Matt Koppelman* "Buzz" in the communications industry is usually something we doggedly pursue. Marketing and PR departments exist to get their brands talked about. Yet we could probably poke a few holes in this axiom in the context of the world's newest social... more
Google+ and Perfecting Semantic Search - Alex Payne - MSLGROUP *By Alex Payne* Google.com remains the world's top website, as it is still one of the most trusted and easiest ways to get information on any subject. Now with the addition of Google+, its social network, it has built the foundation... more
Live from Cannes International Creativity Festival *By MSLGROUP* MSLGROUP Presents: Cannes Centrale - a live feed from the Cannes International Creativity Festival more
MSLGROUP Guide to Facebook Updates for Marketers and Bloggers - Sally O'Dowd *By Sally O'Dowd* It started as a blog post, and then another blog post, and then another website wanted to carry the news. Alas, we have bundled some recent thinking on Facebook... more
MSLGROUP: Trouble in #motorcity - Stephen Marino *By Stephen Marino* Last week here in the US, we witnessed how human error in social media can have serious and dramatic consequences. The now infamous, yet errant, tweet from the @ChryslerAutos Twitter account read as follows: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive". It was pulled... more

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