TWEED by OgilvyEntertainment

	About OgilvyEntertainment About OgilvyEntertainment OgilvyEntertainment takes a holistic approach to the development and production of brand funded content and original entertainment. With a diverse team of marketers and entertainment executives we weave a brand’s DNA into engaging content and activate a 360-degree marketing program, effectively... more
What Does Branded Content Even Mean Anymore?! -Matt Doherty-Ogilvy By Matt Doherty I think I speak for a lot of people when I say if I have to hear that "insert content type here" is king just one more time, I might just have to get all Game of Thrones on the industry. We get it! Content is powerful. We have seen the power of content and at the same time have also seen how miserably it can... more
The Content Frontier: How can we effectively implement and measure branded entertainment? - Abigail Marks-OgilvyEntertainment By Abigail Marks It is clear that 2012 is truly the tipping point for branded content. With consumers, technology and media as the trifecta of powerful driving forces, content creation, distribution and consumption barriers have collapsed. Now that we stand in the rubble of these former barriers, the content free-for-all has begun. More and more projects are... more
OgilvyEntertainment: My New Facebook Best Friend – Brand X! - Josephine Son By Josephine Son Facebook is constantly pushing out new features to the benefit and sometimes chagrin of their users. But two weeks ago  they launched a new feature that should intrigue marketers. The ... more
The "Trend" of Branded Content: A Review of "Pom Wonderful Presents: The Greatest Movie Ever Sold" - Sam Zises By Sam Zises Some might find it curious that The New York Times' Stuart Elliott's review of the recently released "Pom Wonderful Presents: The Greatest Movie Ever Sold" referred to branded content as a... more
OgilvyEntertainment: The latest greatest movie…Coming to a Facebook near you! - Josephine Son Welcome OgilvyEntertainment, our newest MediaBizBlogger. Warner Bros. announced earlier this week that it will be adding five high-profile movie titles for rental and streaming via Facebook including... more

More TWEED by OgilvyEntertainment The "Trend" of Branded Content: A Review of "Pom Wonderful Presents: The Greatest Movie Ever Sold" - Sam Zises OgilvyEntertainment: The latest greatest movie…Coming to a Facebook near you! - Josephine Son