Open Thinking Exchange

	About Shelley Zalis Founder & CEO OTX Research Shelley Zalis has over 25 years of experience working in traditional marketing and advertising research companies. She has held senior positions at ASI Market Research (now Ipsos-ASI) and Nielsen Entertainment. She has been well known for leading the evolution of market research today by... more
Research in the Digital Age: Follow the Yellow Brick Road - Shelley Zalis By Shelley Zalis Originally published: 4/27/2011 There is only one way to Emerald City...and it is definitely not the road most taken. The yellow brick road to the land of OZ was a meandering, interactive, and changing path every step of the way... Just as the tornado turned Dorothy's life upside down, the equivalent force is blowing... more
Ipsos OTX: Mirror, Mirror: Love and the Fourth Screen - Shelley Zalis - MediaBizBloggers By Shelley Zalis "Mirror, mirror, on the wall, who's the best-loved screen of them all?" With apologies to the Brothers Grimm, the Evil Queen's favorite media channel could be the most powerful platform in marketing communications. We as an industry are investing in media platforms of all kinds, with the goal of building relationships... more
Ipsos-OTX: One Fish, Two Fish: Creating a Sample Ecosystem - Shelley Zalis - MediaBizBloggers By Shelley Zalis Everything we need to know we actually learned as children from Theodor Seuss Geisel, a.k.a. Dr. Seuss. Through his books, we've all learned about the importance of family and honoring the infinite variety of life. And of course, all of us, once upon a time, have read from his celebrated 1960 classic "One Fish, Two Fish, Red Fish, Blue... more
Ipsos OTX: Evolution: A New Role for Market Research - Shelley Zalis - MediaBizBloggers By Shelley Zalis "Not everything that counts can be counted," said Albert Einstein, "and not everything that can be counted counts." Einstein was no dummy. He saw things, and said things, that resonate far beyond his own interests and even his own time. That line, for instance, perfectly describes the state of market... more
Ipsos OTX: 100 Stories….Big Changes Come From Small Steps - Shelley Zalis - MediaBizBloggers By Shelley Zalis Welcome Shelley Zalis our newest MediaBizBlogger. Last week the 4A's asked us to transform our industry. Good suggestion but let's be real…it's getting a little cliché. One thing in the research industry we all know won't change is how often we'll be lectured about change. I would have liked to hear more about... more

More Open Thinking Exchange Ipsos OTX: Evolution: A New Role for Market Research - Shelley Zalis - MediaBizBloggers Ipsos OTX: 100 Stories….Big Changes Come From Small Steps - Shelley Zalis - MediaBizBloggers