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About Red Bricks Media
RBM (Red Bricks Media) is a digital marketing agency that creates enormous value for clients from the ever-changing media landscape. Based in San Francisco with offices in New York and Hong Kong, RBM delivers superior online strategies all driven by the philosophy that performance reigns supreme. Our core services include SEO, SEM,... more
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10 Themes for 2012 for Data-driven Marketers - Elliott Easterling-RBM
By Elliott Easterling
Everyone has a "start of year" list.
Here are some of the key trends to capitalize on in 2012 that we think will help you strike it rich.
What you'll notice is the constant across all of these themes is technology and data. At RBM, we believe there's magic in the data (a.k.a. there's gold in them... more
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Digital Marketing Trends- Reflecting and Looking Ahead - Vyoma Kapur-RBM
By Vyoma Kapur
With 2011 behind us, we thought it would be a good time to take a step back and reflect on the changes in the digital media and marketing industry over the last year. Here is our perspective on the recent trends and our future outlook in this sector:
1) Web analytics will become even more empowering for advertisers Over... more
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Keyword Research + Purchase Process = SEO Win - John Schulenburg-RBM
By John Schulenburg
It’s one of the most basics tasks of a Search Engine Optimizer. Discovering your clients’ “top keywords” seems so straight forward, right? In the old days we would dig around using some keyword tools, find high to mid search volume keywords, put them on paper as our top keywords to go after, do some link building, write... more
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The Next Chapter of Video Advertising - Andy Leinicke-Brickwire
By Andy Leinicke
On Friday The New York Times published an interesting article about how YouTube plans to engage brand advertisers. At Red Bricks Media this coverage seems like old news: we've been using YouTube ad products such as promoted videos to promote our clients' videos for years. The article mentions that YouTube selected Lucas Watson, formerly... more
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Facebook's New Era of Sharing - Hillary Werronen-RBM
By Hillary Werronen
Last week, for the first time ever, one half-billion users logged into Facebook in a single day. Facebook is not merely a short-lived trend in Social Media – Facebook has changed the way we interact with each other, both online and off. Now, Facebook is aiming to change it all again.
On Sept. 20th, Facebook rolled out... more
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