Stream of Mind

	About Shane Steele Vice President, Global B2B Marketing Yahoo! Shane Steele is a media and marketing executive with 15 years experience in digital media and brand marketing. She is currently Vice President, Global B2B Marketing at Yahoo! where she oversees global trade marketing communications and operations. Prior to joining Yahoo!,... more
The Digital Talent Crisis: A Call for Integrated Digital Thinkers - Shane Steele - MediaBizBloggers By Shane Steele MediaBizBlogger Shane Steele has recently joined Yahoo. Please read details below. Last week I attended the iMedia Agency Summit in Austin, TX, where keynote speaker and Starcom CEO Lisa Donohue called for a “new optimism” in the post-recession era digital advertising industry. She offered a number of great ... more
The Decline of the Companion Banner - Shane Steele - MediaBizBloggers By Shane Steele In my last post "CES 2010: What it Means for Video Advertising," I shared a few predictions for the online video ad industry. Among them was that the "companion banner" (i.e. the banner ad that appears adjacent to an in-stream video... more
CES 2010: What it Means for Video Advertising - Shane Steele - MediaBizBloggers By Shane Steele Welcome Shane Steele our newest MediaBizBlogger Every year, it seems that almost everyone who works in technology or media descends on Las Vegas to attend the Consumer Electronics Show. It has become the largest trade show in the US according to some estimates and as somebody who’s just back from Las Vegas, I can believe... more