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About Simon Applebaum
Simon Applebaum is producer/host of Tomorrow Will Be Televised, the weekly Internet-distributed radio program covering the TV scene. Tomorrow runs Mondays from 3-4 p.m. Eastern time/noon-1 p.m. Pacific time over www.blogtalkradio.com, and 24/7 via podcasts distributed through ... more
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The Great Takeaways of 2011 - Simon Applebaum
By Simon Applebaum
Sorry, but I'm not into best of/worst of TV lists as many of my fellow journalists are, as one year completes and next year draws close. Trends and mileposts that develop over a year, impacting times ahead, are more my cup of tea.
Early on, I noted in different places that what transpires in 2011 would set up the rest of this decade. We... more
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Google TV & YouTube--Game 2.0 On - Simon Applebaum
By Simon Applebaum
In years ahead, people might look back at the events of last Friday afternoon as watersheds for interactive TV and new channel development, if Google gets its aims straight.
If those aims, cultivating worthwhile interactive applications and the next generation of diverse TV content, become embraced by the public, direct all the credit to ... more
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Norman Corwin: Sweet Genius - Simon Applebaum
By Simon Applebaum
Before TV, the Internet or mobile phones--not so long ago--radio was the way millions of people picked up news, information and entertainment day after day, night after night. It was the king of communications hill, and Norman Corwin was that medium's towering figure.
What Steven Spielberg is to film and Steve Jobs was for... more
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Three Roads to Healthier TV - Simon Applebaum
By Simon Applebaum
When Philip Morris introduced its Virginia Slims cigarette brand in 1968, a time when cigarette advertising dominated primetime television, women were the target audience and they were acknowledged with the combo song/slogan, "You've Come A Long Way, Baby."
Way past the cigarette ad ban of 1971, the television medium has come a ... more
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Internet Week: Digitas Newfront; IRTS; and Why Journalists Aren't Covering It - Simon Applebaum
By Simon Applebaum
Of the nearly 300 events comprising Internet Week NY this June 2011, yours truly only stepped into four. That's far fewer than last year, and I'll share more on Internet Week's PR missteps later in this report. First we'll highlight two of those four events for some clues on TV's future.
When it comes to the Internet, video programming... more
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