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Tomorrow Will Be Televised

About Simon Applebaum

Simon Applebaum is producer/host of Tomorrow Will Be Televised, the weekly Internet-distributed radio program covering the TV scene. Tomorrow runs Mondays from 3-4 p.m. Eastern time/noon-1 p.m. Pacific time over www.blogtalkradio.com, and 24/7 via podcasts distributed through ... more

No More Auto-Pilot Increase... Maybe?
By Simon Applebaum

Michael Bologna, Group M's emerging communications director, is one frustrated dude when the subject is Upfront TV activity. At last week's VideoNuze Online Video Advertising Summit here in New York, Bologna became the latest in a parade of people with something critical to say in public this year. The subject of this public discourse:... more


Simon's Upfront Reviews: Univision, Telemundo, ESPN, NCM and More - Simon Applebaum
By Simon Applebaum

Read Ed Martin's reviews of broadcast network and USA Network Upfronts here.

Roughly half of the events happening in New York last week--bringing the 2013 upfront season to a close--came from TV ventures directed... more


Upfront Update: No Failure Tax from A&E - Simon Applebaum
By Simon Applebaum

A&E Networks' family of channels wrapped up this upfront week Wednesday night, as the ad world awaits the parade of presentations on tap next week.

Venue : There are some technical wizards at Lincoln Center with the ability to turn Damrosch Park into a stylish indoor paradise on a dime. They did it for ... more


Upfront Update: All's Addressable/Interactive on DirecTV's Front - Simon Applebaum
By Simon Applebaum

We've had a few networks dip into the New York Upfront event picture for the first time this year. A number of those networks play on leading satellite distributor DirecTV, whose own Audience Network channel carries original programming as the Thandie Newton-starring Rogue and Guitar Center Lessons. DirecTV had its own... more


Upfront Update: VEVO's Grand Newfront Slam - Simon Applebaum
By Simon Applebaum

One year ago, online music video service Vevo was on track to be the best presentation of the first Digital Content NewFronts week. A misguided, extended panel session derailed an extremely well-conceived and paced effort, just before a closing performance by John Legend (one of last year's best at any upfront). Would history repeat... more



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