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About Simon Applebaum
Simon Applebaum is producer/host of Tomorrow Will Be Televised, the weekly Internet-distributed radio program covering the TV scene. Tomorrow runs Mondays from 3-4 p.m. Eastern time/noon-1 p.m. Pacific time over www.blogtalkradio.com, and 24/7 via podcasts distributed through ... more
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Upfront Update: NBC Finds the Place and The Voice - Simon Applebaum
By Simon Applebaum
Away we go with this week's closing blitz of TV upfront presentations, starting with...
NBC
Venue: What a difference both a year and difference scenery makes. The network's forum at the New York Hilton ballroom last May came off disjointed, partly because the layout and atmosphere of the place came off... more
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Upfront Update: Questions for the Week - Simon Applebaum
By Simon Applebaum
Let's begin with one unfinished piece of business from last week. We promised you coverage of A&E Networks' upfront at Lincoln Center. We didn't deliver. Because A&E wanted to get every last agency, media planner and advertiser rep under their LC tent, due to higher-than-anticipated interest, our and other press passes were converted... more
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Upfront/Newfront Update: YouTube: No Jay Z for the Press, But Here's The News. Plus MiTu - Simon Applebaum
By Simon Applebaum
A pair of back-to-back events last Wednesday brought the first annual festival of "NewFronts" to a close. Google/YouTube, the bigger of the two with more than 2,000 people at the Beacon Theater, was closed to press, the other, one of YouTube's newest attractions (not part of the Original Channels venture showcased at Beacon), was open ... more
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Upfront/Newfront Update: Oxygen, Digitas Out Loud - Simon Applebaum
By Simon Applebaum
Oxygen
Venue: Dream Downtown's rooftop lounge, occupying most of this Chelsea district hotel's penthouse, hosted Nuvo TV's upfront in mid-April. Understandable why--great city views via mini-patios with sofas or chairs, and a grand bar near the elevator. For Oxygen, screens were placed on one side, while... more
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Upfront/Newfront Update: Save Room For Aol., Syfy and Vevo - Simon Applebaum
By Simon Applebaum
Another trio of Upfront/Newfront hotspots off a very busy last week.
AOL
Venue:
No question the top new Manhattan locale this 2012 upfront year is north Chelsea near the popular High Line overhead walkway. Style was the first to make use a few weeks ago, and last ... more
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