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About Simulmedia
Simulmedia, Inc. is a New York City-based marketing company that drives incremental viewership to television programs through data-driven program promotion. We build applications that use set-top box and other data to address the growing audience fragmentation problem for television networks and simultaneously help viewers discover shows they... more
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Simulmedia: Connected TVs Require Connected Business Models - Brian Wieser
By Brian Wieser
The accelerated growth of connected TVs is eagerly awaited by many within the media industry. As otherwise conventional video monitors increasingly possess capabilities to connect to internet-based services (which could in turn be integrated with conventional viewing experiences), a wide range of new opportunities await consumer electronics... more
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Simulmedia: Better TRPs - Brian Wieser
By Brian Wieser
For decades, television advertising has traded in terms of gross rating points (GRPs) – the aggregation of ratings for all commercial spots that comprise a campaign. Many advertisers have translated GRPs into target rating points (TRPs) instead, which are still defined in very broad terms, such as the number of GRPs of adults between the... more
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Two Items of Note from Simulmedia
By Simulmedia
1) The company just completed a $9.25 million round of new financing led internally and all existing investors participated: Avalon Ventures, Time Warner Investments, Union Square Ventures and founder Dave Morgan. Mr. Morgan, the company's CEO, says, "The business has been growing very well and we raised the money to continue to build out... more
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Simulmedia: The Daypart Convention -- Brian Wieser
By Brian Wieser
In the media industry, procedures are often established to reduce the number of topics buyers and sellers need to consider in a negotiation – such as the length of a television commercial or the size of a banner ad – in order to focus on the points which generate the most impactful business results. Other conventions are established ... more
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The Ad-Supported Video Industry: A Consumer Evolution, Not a Revolution - Brian Wieser
By Brian Wieser
Originally published: 4/27/2011
Many observers of the media industry, citing ongoing changes in consumer behaviors - for example, cord cutting or commercial skipping - say these changes will impact the business of video advertising in general and linear TV advertising more specifically.
While it is intuitively appealing to... more
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