Social Media

Social TV Summit San Francisco Highlights By Jack Myers Andy Batkin and Jack Myers presented the third Social TV Summit in San Francisco last week with an all-star lineup of speakers. The event focused on the monetization of Social TV and shared case studies of successes, as well as insights on failed social TV efforts. The next Social TV Summit will return to the Bel-Air Country Club in Los Angeles ... more

Bulletin: Brands Have Crossed the Social Rubicon… No Turning Back… - Tom Troja By Tom Troja At the ANA Digital & Social Media conference in NYC last week, brand after brand came up and told stories about how their brand was actively engaging people directly on multiple social platforms. From Ragu to Southern Comfort to Radio Shack we heard about social marketing activity that showed risk,... more

ETC@USC: Social Media, Coming Into its Own - Bryan Gonzalez By Bryan Gonzalez According to a study by Edicon Research, 51% of Americans over the age of 12 are on Facebook. Does this mean that social networks should still be considered just a fad? We've reached the point where social networking is accepted as a legitimate platform that people use to connect with one another. Methods for connecting people have evolved from ... more

The Four Disciplines of Social Marketing - Tom Troja By Tom Troja Social Conversation, Social Activity, Social Media and Social Commerce Social marketing has been all over the map. We need to define it. Lock it down to easily understandable concepts and processes. This post is intended to start the conversation. Read it. Speak up. Let us know how you see it and where you fit. The purpose... more

The Shanty Towns of Social Marketing - Uwe Hook By Uwe Hook When you think of the Social Marketing landscape as a city, you see a lot of beautiful, innovative and glitzy buildings, whole business districts powered by the Social Web, public squares where people ... more

More Social Media The Four Disciplines of Social Marketing - Tom Troja The Shanty Towns of Social Marketing - Uwe Hook Definition 6: Discerning the Motives behind Facebook's Open Compute Announcement - Paul Hernacki The Long Tail of Social Networking - Uwe Hook Crowd Sourcing Humor - Secrets of the New Social Humor - Tom Troja Pepsi's 3rd Place Position – Social Media Was NOT the Problem - Julie Roehm How Soap Operas are used for Social Change - Skoll World Forum What is South by Southwest Interactive? - Uwe Hook MSLGROUP: Four Reasons Why Facebook's Comment Box Will Change Blogs- Romain Vezirian The Influential Hype - Uwe Hook archive