Media Reinventions

	About Steve Blacker Steve Blacker has been a corporate executive at Time Inc. (Marketing Director PEOPLE, Ad Manager Money, Director Sales & Special Projects, Magazine Development), Conde Nast, SVP Market Research, Hearst, Director Consumer Insights, Playboy Enterprises, Director of Database Marketing, Hachette, Executive Director of Consumer Insights,... more
How Music the Number 1 Searched Category on the Web Has Now Become a New & Powerful Ad Medium - Steve Blacker By Steve Blacker 1. A surprising fact. Music Content and Lyrics are the number 1 searched category on the web, according to Google since 2004. More people check out lyrics then search for sex, news, sports etc. 2. So why has no one taken advantage of this amazing opportunity to date? Probably because the segment was fragmented and mostly DR based,... more
Should "Ladies Home Journal" Beware of the Ides of March? - Steve Blacker By Steve Blacker 1. In a move heralded by its Publisher instead of its Editor, Ladies Home Journal has announced that beginning with the March issue, it will use readers to write the majority of its articles. Supposedly this approach is being initiated after research showed that readers wanted more of their voices reflected in the content and to feel as... more
A Powerful Ad Medium That Will Soon be 150 Years Old & is a Well Kept Secret - Steve Blacker By Steve Blacker 1. Its ABC audited magazine has a sub price of $40 and an astounding 81.4% long time renewal rate. With a highly targeted circulation of 150,000; this magazine reaches more key decision makers who influence defense & national security and the economy & finance than either Harpers or The Atlantic. Of note Harpers has ... more
How Hearst Magazines Have Taken a Leadership Position with Digital - Steve Blacker By Steve Blacker David Carey, President of Hearst Magazines has not only invested in digital but has the type of innovative thinking that places Hearst way ahead of its competitors. Hearst has a long term view digitally; and unlike most big magazine publishers Hearst owns every line of code of their core digital magazine... more
What Is Google's Real Mission? It Certainly Had A Clear Mission Statement! - Steve Blacker By Steve Blacker 1. Google defines its mission as "to organize the world's information," not to possess it or accumulate it. Yet Google possesses an unlimited and daily expanding trove of information regarding the interests and behavior of, approximately, everyone. In less than a decade Google has made itself a global brand bigger than Coca Cola or... more

More Media Reinventions How Hearst Magazines Have Taken a Leadership Position with Digital - Steve Blacker What Is Google's Real Mission? It Certainly Had A Clear Mission Statement! - Steve Blacker Is This Rupert Murdoch's Waterloo? - Steve Blacker Why Major Magazine Companies Seem Unable to Monetize Their Brands Digitally - Steve Blacker Will the Internet Lead to Mind Control? - Steve Blacker Emerging New Consumer Data is A Gold Mine for Marketers & Consumers -- Steve Blacker iPad Magazine Subscriptions Offer Advertisers Huge Opportunities - Steve Blacker Good Print Ideas Still Work! - Steve Blacker The New Entertainment & Media Free For All - Increased Competition Means New Consumer Benefits - Steve Blacker The Two Biggest Challenges Facing All Media Today - Steve Blacker - MediaBizBloggers archive