About Steve Blacker
Steve Blacker has been a corporate executive at Time Inc. (Marketing Director PEOPLE, Ad Manager Money, Director Sales & Special Projects, Magazine Development), Conde Nast, SVP Market Research, Hearst, Director Consumer Insights, Playboy Enterprises, Director of Database Marketing, Hachette, Executive Director of Consumer Insights,... more
How Magazines Can Regain Their Sales at Check-Out - Steve Blacker
By Steve Blacker
There are several key factors impacting the check-out decline.
Consumers are shopping less frequently, are increasingly more time pressured, much more interested in coupons that save them money and most often checking their mobile devices rather than magazine covers while waiting at check-out.
Thus, magazines need to create a... more