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Media Reinventions

About Steve Blacker

Steve Blacker has been a corporate executive at Time Inc. (Marketing Director PEOPLE, Ad Manager Money, Director Sales & Special Projects, Magazine Development), Conde Nast, SVP Market Research, Hearst, Director Consumer Insights, Playboy Enterprises, Director of Database Marketing, Hachette, Executive Director of Consumer Insights,... more

When a Subscriber Pays $5 for a Year's Subscription to "Good Housekeeping" is that Good Value for the Advertiser or Hearst? - Steve Blacker
By Steve Blacker

1. When a subscriber reacts to a give-away sub price offer how much real interest can that subscriber have in the editorial product? For example, when a subscriber to Woman's Day pays an additional $5 they get a year's subscription to Good Housekeeping. How profitable can this be for Hearst? And the Woman's Day sub offer is ... more


Can You Trust Political Polling, Consumer Research or TV Ratings? - Steve Blacker
By Steve Blacker

1. Political polling research has several major consumer behavior flaws. For example, undecided voters when seeing a particular candidate is ahead may decide they will vote for the person who seems most likely to win. Conversely, seeing their candidate is significantly down in the polls could discourage someone from taking the time to vote for... more


How Music the Number 1 Searched Category on the Web Has Now Become a New & Powerful Ad Medium - Steve Blacker
By Steve Blacker

1. A surprising fact. Music Content and Lyrics are the number 1 searched category on the web, according to Google since 2004. More people check out lyrics then search for sex, news, sports etc.

2. So why has no one taken advantage of this amazing opportunity to date? Probably because the segment was fragmented and mostly DR based,... more


Should "Ladies Home Journal" Beware of the Ides of March? - Steve Blacker
By Steve Blacker

1. In a move heralded by its Publisher instead of its Editor, Ladies Home Journal has announced that beginning with the March issue, it will use readers to write the majority of its articles. Supposedly this approach is being initiated after research showed that readers wanted more of their voices reflected in the content and to feel as... more


A Powerful Ad Medium That Will Soon be 150 Years Old & is a Well Kept Secret - Steve Blacker
By Steve Blacker

1. Its ABC audited magazine has a sub price of $40 and an astounding 81.4% long time renewal rate. With a highly targeted circulation of 150,000; this magazine reaches more key decision makers who influence defense & national security and the economy & finance than either Harpers or The Atlantic. Of note Harpers has ... more



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