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About Steve Blacker
Steve Blacker has been a corporate executive at Time Inc. (Marketing Director PEOPLE, Ad Manager Money, Director Sales & Special Projects, Magazine Development), Conde Nast, SVP Market Research, Hearst, Director Consumer Insights, Playboy Enterprises, Director of Database Marketing, Hachette, Executive Director of Consumer Insights,... more
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How Music the Number 1 Searched Category on the Web Has Now Become a New & Powerful Ad Medium - Steve Blacker
By Steve Blacker
1. A surprising fact. Music Content and Lyrics are the number 1 searched category on the web, according to Google since 2004. More people check out lyrics then search for sex, news, sports etc.
2. So why has no one taken advantage of this amazing opportunity to date? Probably because the segment was fragmented and mostly DR based,... more
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