Media Reinventions

	About Steve Blacker Steve Blacker has been a corporate executive at Time Inc. (Marketing Director PEOPLE, Ad Manager Money, Director Sales & Special Projects, Magazine Development), Conde Nast, SVP Market Research, Hearst, Director Consumer Insights, Playboy Enterprises, Director of Database Marketing, Hachette, Executive Director of Consumer Insights,... more
How to Find a Job When None Exist - Steve Blacker By Steve Blacker Just because the company you may be interested in has no job openings does not mean none exist. The real challenge is in getting to the key decision maker who could hire you. And doing so in a way that takes away the normal pressure off your appearing to be looking for a job. The best way to approach a key executive at a company... more
The #1 Skill Set That Can Make You More Valuable To Any Company - Steve Blacker By Steve Blacker Whether you are a media seller, buyer or creator; the current business model is changing on a daily basis. Those that try to survive or prosper using today's; or worse yet last year's methods are an endangered species. Aside from innovation and knowing how to creatively bring together new concepts; one must understand the consumer far... more
How To Reinvent Yourself To Get the Job You Want, At Any Age! - Steve Blacker By Steve Blacker The ability to successfully market your skill set is critical to obtain the job you want. Today most companies are facing major sea changes and in many cases current business models no longer work. The two most important challenges every company faces are: 1) developing new profit centers without incurring additional operational costs,... more
How Magazines Can Regain Their Sales at Check-Out - Steve Blacker By Steve Blacker There are several key factors impacting the check-out decline. Consumers are shopping less frequently, are increasingly more time pressured, much more interested in coupons that save them money and most often checking their mobile devices rather than magazine covers while waiting at check-out. Thus, magazines need to create a... more
Billions of Dollars' Worth of Advertising That Hearst, Conde Nast, Time Inc. & All Magazines Seem to Ignore - Steve Blacker By Steve Blacker In an era of more and more print ad dollars shifting to Digital due to the fact that consumers are spending more time reading content via Web sites, tablets and mobile; two huge targets of opportunity continue to be ignored. More client dollars are spent below the line in non-measured expenditures versus traditional advertising. The two ... more

More Media Reinventions How Magazines Can Regain Their Sales at Check-Out - Steve Blacker Billions of Dollars' Worth of Advertising That Hearst, Conde Nast, Time Inc. & All Magazines Seem to Ignore - Steve Blacker Why G.E. May Become the Next Google of the Industrial Internet - Steve Blacker Data Driven Marketing - How Do You Allocate Budgets To Optimize Returns? Marketers Need No Longer Rely On Guesstimates - Steve Blacker The Purple Network - How Democrats & Republican Insiders Finally Came Together - Steve Blacker 20 Reasons Why Antony Young's Book, Brand Media Strategy Is A Must Read - Steve Blacker 43 Priorities To Help You Survive In Today's Fast Changing Market Place - Steve Blacker How Advertising Icon George Lois Helped the Nation this July 4th! - Steve Blacker Why All The Political Polls Misjudged The Wisconsin Recall Election & Why Most Political Polls Are Now Flawed - Steve Blacker How Warren Buffet Will Turn Newsprint Into Gold! - Steve Blacker archive