How Advertising Icon George Lois Helped the Nation this July 4th! - Steve Blacker
Published: July 5, 2012 at 08:43 PM GMT
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Last Updated: July 5, 2012 at 08:43 PM GMT
By Steve Blacker
George Lois is one of the most creative, prolific advertising communicator of our time. His "I Want My MTV" campaign is legendary. 38 of his iconic Esquire covers are in a permanent collection in the Museum of Modern Art. The Nation Magazine, a celebrated weekly of news and political opinion, has been continuously published since 1865. Because George Lois has been a long time subscriber it asked him to appear in an ad. The resulting ad - see below - is unique and innovative mix of Mad Man, George Lois and attention getting copy. There's no question that even when George Lois is in an ad; it's just as powerful as when he creates one.
Steve's most recent book You Can't Fall Off The Floor - The Insiders' Guide to Re-Inventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King, Cathie Black, Chuck Townsend and 28 others; Blacker is still going strong today as a partner in Frankfurt & Blacker Solutions, LLC. His web site is blacker-reinventions.com and e-mail address is email@example.com
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