On Target

	About TargetCast TargetCast was founded for brands that are activity engaged in highly competitive marketplaces and believe that advertising is a critical component of the marketing effort. Our hands-on experienced management teams will work hard to give your strong independent brand the best of strategy, tools and effective implementation to help achieve... more
Let's Practice What We Preach – The Birth of Agency Social - Larry Orell-TargetCast By Larry Orell Every day, we work with clients to discover new ways to solve their marketing challenges. We suggest a variety of programs from traditional investments to the most innovative social campaigns. We enthusiastically encourage the creation of communities to understand the exchange between the brand and the consumer, all designed to build business... more
The Judge or How I Spent My Time in Cannes - Steve Farella By Steve Farella Welcome Steve Farella, our newest MediaBizBlogger. This year I was proud to be one of the three American media representatives serving as a Media Lions juror at the Cannes International Festival of Creativity. When the invitation came over a telephone call, many thoughts raced through my head: I've never been to Cannes, France;... more