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About Steve Grubbs
President
Steve Grubbs is President and founder of Second Act Media consultancy. Second Act Media is an advisor to companies working in the media, marketing, entertainment and sports industries.
Prior to creating Second Act Media, Steve worked in a variety of management positions within the Omnicom Media Group (OMG) and... more
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Recognizing Jon Nesvig: How Can You Tell a Leader from a Manager? - Steve Grubbs - MediaBizBloggers
By Steve Grubbs
Industry pundits often refer to executives who sit atop organizations as business leaders. I think we're much too generous with that term. Many of them should more properly be titled, managers. In some cases, they are superior managers… but they aren't leaders. People follow leaders because they choose to. They follow... more
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Triathlons, Media Agencies and Self-Discipline - Steve Grubbs - MediaBizBloggers
By Steve Grubbs
The start of a triathlon race is renowned for the chaos and thrashing of its scores of swimmers. This melee of bodies is so distracting and disorienting for the competitors that the less experienced ones often forget to raise their head every dozen or so strokes and check their direction. Some will invariably wander well off course…... more
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"When You Got Money, You're Funny…." - Steve Grubbs - MediaBizBloggers
By Steve Grubbs
For years I have listened to those in the media sales community whine about their frustrations with the media agencies. They've pointed to canceled meetings and un-returned phone calls. They've complained about being shuffled off to junior level personnel who are not empowered to make a decision, or worse yet, they were subjected to that old... more
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Happy 100th Birthday Bob Liodice and ANA - Steve Grubbs - MediaBizBloggers
By Steve Grubbs
The ANA's "Masters of Marketing" conference in Orlando this past week more than lived up to its name on its 100th birthday. Kudos to Bob Liodice, President of the ANA, and his team for assembling an all-star group of A-list presenters. Also, thanks to the many sponsors who funded the meals, the drinks, the sports events and ... more
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Developing New Managers: More Than Dealing with Tattoos and Piercings - Steve Grubbs - MediaBizBloggers
By Steve Grubbs
I asked some former business associates recently, if their companies offered any management education development. Their most common response was, "Are you kidding?" Fiscal belt tightening has forced nearly every corporate workforce to accomplish more tasks with fewer resources. Corporations are also re-prioritizing their expense... more
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