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About Steve Grubbs
President
Steve Grubbs is President and founder of Second Act Media consultancy. Second Act Media is an advisor to companies working in the media, marketing, entertainment and sports industries.
Prior to creating Second Act Media, Steve worked in a variety of management positions within the Omnicom Media Group (OMG) and... more
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Another Fine Mess You’ve Gotten Us Into - Steve Grubbs
By Steve Grubbs
The following is an excerpt from a conversation overheard between two marketing managers at a recent cable network Upfront presentation. The names have been changed to protect the guilty.
“Hey, Oliver. How goes it? How’s business at the Susquehanna Hat Company these days?”
“Hey,... more
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Rodney Dangerfield & Media Sales - Steve Grubbs
By Steve Grubbs
I am baffled by the ongoing turnover of Sales Managers and Chief Revenue Officers these days at so many media companies. At a time when more and more media companies are competing for marketer ad dollars, and revenue growth is so critical to their success, sales leaders should be key players on their corporate leadership teams. In the... more
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Recognizing Jon Nesvig: How Can You Tell a Leader from a Manager? - Steve Grubbs - MediaBizBloggers
By Steve Grubbs
Industry pundits often refer to executives who sit atop organizations as business leaders. I think we're much too generous with that term. Many of them should more properly be titled, managers. In some cases, they are superior managers… but they aren't leaders. People follow leaders because they choose to. They follow... more
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Triathlons, Media Agencies and Self-Discipline - Steve Grubbs - MediaBizBloggers
By Steve Grubbs
The start of a triathlon race is renowned for the chaos and thrashing of its scores of swimmers. This melee of bodies is so distracting and disorienting for the competitors that the less experienced ones often forget to raise their head every dozen or so strokes and check their direction. Some will invariably wander well off course…... more
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"When You Got Money, You're Funny…." - Steve Grubbs - MediaBizBloggers
By Steve Grubbs
For years I have listened to those in the media sales community whine about their frustrations with the media agencies. They've pointed to canceled meetings and un-returned phone calls. They've complained about being shuffled off to junior level personnel who are not empowered to make a decision, or worse yet, they were subjected to that old... more
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