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About Steve Yanovsky
Steve currently serves as Partner of Customer Focused Solutions. Prior he was Vice President of Marketing for BBE (formerly known as Broadband Enterprises). Steve also held the roles of CMO for The FeedRoom, Vice President of Marketing for CBS Cable, and Director of Advertising and Promotion for Time Warner Cable. He has also managed media and... more
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Do We Want TV's That Are Smarter Than Us? - SteveYanovsky
By Steve Yanovsky
One of the stories coming out of CES in Las Vegas this week is about Smart TV's and what they will be able to do. Samsung is showing off its television set that responds to voice commands and gestures. LG showed a voice and gesture remote control. And, not to be outdone, Panasonic is working with a partner to have its own... more
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LIGHTS…CAMERA…ACTION - Steve Yanovsky
By Steve Yanovsky
It has been about a month since YouTube announced that they want to get into the programming business in a big way. That is, they are planning to offer their own lineup of channels. So, they are going to be a bit of a hybrid, somewhere between Hulu and an MSO. The difference is that all these channels will contain original content, it will not... more
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Let's Make It Personal - Steve Yanovsky
By Steve Yanovsky
In these tight economic times, with a watchful eye on advertising budgets, marketers more than ever are in search of the best way to reach their target consumer. Television seems like the ideal way to generate awareness, or build on the awareness for your brand. But, the demographics of television buying are a pretty blunt instrument. Too much... more
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Cord Cutting… Is It Inevitable? - Steve Yanovsky
By Steve Yanovsky
Cord cutting in the cable television industry is described as subscribers canceling their cable subscriptions but keeping their broadband internet connection. Right now there is a perfect storm at work that is conspiring against cable operators and satellite providers. The economy is facing its worst struggle in over 70 years, and, people now... more
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Weight Watchers for Your Wallet - Steve Yanovsky
By Steve Yanovsky
The Internet over time has made such products we relied on as telephone books, road maps, catalogs and in many cases, newspapers obsolete. Now, one more piece of printed material is disappearing, the paper receipt.
Of course, there are marketing advantages to this payment method. Yes, the retailer is providing the shopper with the... more
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