Media Mediations

	About Steve Yanovsky Steve currently serves as Partner of Customer Focused Solutions. Prior he was Vice President of Marketing for BBE (formerly known as Broadband Enterprises). Steve also held the roles of CMO for The FeedRoom, Vice President of Marketing for CBS Cable, and Director of Advertising and Promotion for Time Warner Cable. He has also managed media and... more
Video in 140 Characters? - Steve Yanovsky By Steve Yanovsky According to Wikipedia, "Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to... more
Can comScore Knock Nielsen off Its Perch? - Steve Yanovsky By Steve Yanovsky For decades Nielsen has been the only rating service for the television industry, warts and all. It is about time that somebody challenged Nielsen in the rating business. Those of us who grew up in television, and were forced to use Nielsen as the only metric, were frustrated by their "idiosyncrasies" and lack of performance. Several... more
Samsung VS. Apple- MMA Style - Steve Yanovsky By Steve Yanovsky A recent article in All Thing Digital described the new head of marketing for Samsung and her number one communications objective. That is, to get people to stop thinking about their products, and start feeling something for them. Experience shows us that when you transition your brand from the left side of the brain to the right side of ... more
Do We Want TV's That Are Smarter Than Us? - SteveYanovsky By Steve Yanovsky One of the stories coming out of CES in Las Vegas this week is about Smart TV's and what they will be able to do. Samsung is showing off its television set that responds to voice commands and gestures. LG showed a voice and gesture remote control. And, not to be outdone, Panasonic is working with a partner to have its own... more
LIGHTS…CAMERA…ACTION - Steve Yanovsky By Steve Yanovsky It has been about a month since YouTube announced that they want to get into the programming business in a big way. That is, they are planning to offer their own lineup of channels. So, they are going to be a bit of a hybrid, somewhere between Hulu and an MSO. The difference is that all these channels will contain original content, it will not... more

More Media Mediations Do We Want TV's That Are Smarter Than Us? - SteveYanovsky LIGHTS…CAMERA…ACTION - Steve Yanovsky Let's Make It Personal - Steve Yanovsky Cord Cutting… Is It Inevitable? - Steve Yanovsky Weight Watchers for Your Wallet - Steve Yanovsky 18 Billion Reasons Why Spending on Cable Exceeds Broadcast Spending…Finally - Steve Yanovsky Why are Marketers and Agencies So Timid? - Steve Yanovsky Paying For Content ... Has It Been Free For Too Long? - Steve Yanovsky Where Did My Audience Go? - Steve Yanovsky Will A la carte Make Cable Net's Vulnerable? - Steve Yanovsky - MediaBizBloggers archive