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About Navigate New Media
The world of media and communications has changed more in the last five years than in the previous twenty-five. It will change faster in the next two years than in the last five. That is either invigorating or terrifying depending on your point of view.
That’s why we at the S.I. Newhouse School of Public Communications at... more
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NNM: In Social Media, Small Brands Need to Think Smaller - Brian Sheehan - MediaBizBloggers
By Navigate New Media
Social marketing is a hot topic today in companies, big and small. Marketers are trying to figure out how to do it, how to do it well, and how to measure whether the results are worth the trouble.
If we have learned one thing about the impact of the Internet on marketing, it is that the web has lowered the entry cost for marketing small... more
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Navigate New Media: Television's War of Confusion - Jason Blanck - MediaBizBloggers
By Navigate New Media
Introduction
This past September, Netflix won the war over home DVD viewing when its rival Blockbuster filed Chapter 11 bankruptcy. For over a decade, Blockbuster controlled the major non-cable distribution channel until Netflix charged into the space with mail delivery services and its watch-instantly online service. Although... more
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Navigate New Media: News Aggregation: Boom or Bane? - Stephen Masiclat & Ron Steinman - MediaBizBloggers
By Navigate New Media
Ron Steinman has been a regular contributor to Navigate New Media. His recent article on privacy issues in new media led to a thought-provoking analysis of the issue by our own Larry Elin and Natalia Berrios. This time Ron has taken on the issue of news aggregation. He shares his concern that news aggregation is limiting the scope and value of... more
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NNM: Playing Matchmaker with Journalism and Social Media - Brandi S Kellam - MediaBizBloggers
By Navigate New Media
Journalists are beginning to see the light – as far as social media is concerned. According to a report on the Middleberg/SNCR Survey of Media in the Wired World[i], the “use of social media tools by journalists... more
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Navigate New Media: Internet Privacy - Ron Steinman, Larry Elin & Natalia Grace Berrios - MediaBizBloggers
By Navigate New Media
Recently, Ron Steinman submitted an article to Navigate New Media entitled "Privacy and the Internet." The article follows. On this site we often celebrate the exciting advances in digital media, but we felt that his article represented the view of many people who are concerned that the advances, which... more
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