the Brothers Einstein

	About Jeff Einstein About Jeff Einstein and the Brothers Einstein Jeff Einstein is one-half of the Brothers Einstein, a creative strategy and branding boutique. The Brothers Einstein work with select rapid-growth clients to help define and execute healthy brand strategies in a toxic media... more
The Mad Man Behind The Curtain - Mike Einstein By Mike Einstein "Pay no attention to the man behind the curtain." – The Wizard of Oz I've finally been able to reconcile some conflicting data regarding second-screen usage and TV-viewing behavior: According to a recent IPG Media Lab white paper, 63% of all TV ad impressions – with an average CPM of $28 – are... more
Some of My Best Friends are Experts! - Mike Einstein By Mike Einstein There's a hidden lesson in fellow MediaBizBlogger Walter Sabo's, The Internet: Nobody Knows Anything. Don't know if Walter intended this, but my thanks to him just the same for giving me fodder for what follows... more
Killed by the Online Cure - Part 2 of 3: Optimization - Jeff Einstein By Jeff Einstein In part 1 of this series – Brand Safety – I described how the online display advertising industry has become a textbook example of polypharmacy, what happens when drugs prescribed to treat one symptom... more
Killed by the Online Cure - Jeff Einstein By Jeff Einstein Part 1 of 3: Brand Safety Much has been written lately about the extraordinary high-tech measures taken by major online publishers, ad networks, exchanges and agencies to protect advertisers against the very real possibility of adverse brand exposure. Of course, network transparency is little more than a prophylactic concession... more
Don’t Say I Didn’t Warn You! - Mike Einstein By Mike Einstein As I postulated in this space exactly one year ago, TBS did television a tremendous disservice by clogging the MLB Playoffs with promos announcing the new home for Conan. I predicted then that once the blimp was grounded, it would be back to business as usual in the “tallest midget” pageant otherwise known as late-night TV.... more

More the Brothers Einstein Killed by the Online Cure - Jeff Einstein Don’t Say I Didn’t Warn You! - Mike Einstein The Myth of the CPM - Mike Einstein There's a Perfect Ad for Everyone (and an Easter Bunny Also) - Jeff Einstein Back in the Box - Jeff Einstein - MediaBizBloggers Where Are All the Addicts? - Jeff Einstein - MediaBizBloggers The Rising Cost of "Free" Promotion - Mike Einstein - MediaBizBloggers The Perils of Persistence - Jeff Einstein - MediaBizBlogger The Sal Mineo Principle - Jeff Einstein - MediaBizBloggers No Scale For You! - Mike Einstein - MediaBizBloggers archive