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About Jeff Einstein
About Jeff Einstein and the Brothers Einstein
Jeff Einstein is one-half of the Brothers Einstein, a creative strategy and branding boutique. The Brothers Einstein work with select rapid-growth clients to help define and execute healthy brand strategies in a toxic media... more
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Killed by the Online Cure - Part 2 of 3: Optimization - Jeff Einstein
By Jeff Einstein
In part 1 of this series – Brand Safety – I described how the online display advertising industry has become a textbook example of polypharmacy, what happens when drugs prescribed to treat one symptom... more
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Killed by the Online Cure - Jeff Einstein
By Jeff Einstein
Part 1 of 3: Brand Safety
Much has been written lately about the extraordinary high-tech measures taken by major online publishers, ad networks, exchanges and agencies to protect advertisers against the very real possibility of adverse brand exposure. Of course, network transparency is little more than a prophylactic concession... more
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Don’t Say I Didn’t Warn You! - Mike Einstein
By Mike Einstein
As I postulated in this space exactly one year ago, TBS did television a tremendous disservice by clogging the MLB Playoffs with promos announcing the new home for Conan.
I predicted then that once the blimp was grounded, it would be back to business as usual in the “tallest midget” pageant otherwise known as late-night TV.... more
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The Myth of the CPM - Mike Einstein
By Mike Einstein
Let's talk about the real cost of branding and the myth of the CPM.
Our journey to the truth about this outdated model begins with a January 2011 Webtrends analysis of CTRs and CPCs for display advertising across twenty vertical categories on Facebook. This analysis reveals an average CTR of 0.065% (approx 1-in-1538) with an average CPC... more
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There's a Perfect Ad for Everyone (and an Easter Bunny Also) - Jeff Einstein
By Jeff Einstein
Neil Mohan, Google's VP of Display Advertising, gave the keynote address earlier this month at the IAB's Innovation Days @ Internet Week event. "There's a perfect ad for everyone," he declared. Whew, that's a relief, 'cause I've been trying to hunt down the perfect ad for years.
In his address, Mr. Mohan cited six reasons why... more
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