the Brothers Einstein

	About Jeff Einstein About Jeff Einstein and the Brothers Einstein Jeff Einstein is one-half of the Brothers Einstein, a creative strategy and branding boutique. The Brothers Einstein work with select rapid-growth clients to help define and execute healthy brand strategies in a toxic media... more
It's the Message, Stupid! - Mike Einstein By Mike Einstein "We have become tools of our tools." – Henry David Thoreau There's an article in today's AdAge listing The Biggest Advertising News Stories of 2012, and at the top of the list is Data Dominates. It cites Obama's superior handling of big data as key to his recent victory. Also on the... more
God and Advertising - Jeff Einstein By Jeff Einstein Had occasion recently to meet with the reverend of my church. He's an easy man to talk to (a good attribute for a preacher). He asked what I'm up to recently, and I described the new online network my brother Mike and I are raising funds to launch. I told him how the new network would completely invert the standard advertising model, and ... more
The Mad Man Behind The Curtain - Mike Einstein By Mike Einstein "Pay no attention to the man behind the curtain." – The Wizard of Oz I've finally been able to reconcile some conflicting data regarding second-screen usage and TV-viewing behavior: According to a recent IPG Media Lab white paper, 63% of all TV ad impressions – with an average CPM of $28 – are... more
Some of My Best Friends are Experts! - Mike Einstein By Mike Einstein There's a hidden lesson in fellow MediaBizBlogger Walter Sabo's, The Internet: Nobody Knows Anything. Don't know if Walter intended this, but my thanks to him just the same for giving me fodder for what follows... more
Killed by the Online Cure - Part 2 of 3: Optimization - Jeff Einstein By Jeff Einstein In part 1 of this series – Brand Safety – I described how the online display advertising industry has become a textbook example of polypharmacy, what happens when drugs prescribed to treat one symptom... more

More the Brothers Einstein Some of My Best Friends are Experts! - Mike Einstein Killed by the Online Cure - Part 2 of 3: Optimization - Jeff Einstein Killed by the Online Cure - Jeff Einstein Don’t Say I Didn’t Warn You! - Mike Einstein The Myth of the CPM - Mike Einstein There's a Perfect Ad for Everyone (and an Easter Bunny Also) - Jeff Einstein Back in the Box - Jeff Einstein - MediaBizBloggers Where Are All the Addicts? - Jeff Einstein - MediaBizBloggers The Rising Cost of "Free" Promotion - Mike Einstein - MediaBizBloggers The Perils of Persistence - Jeff Einstein - MediaBizBlogger archive