Radical Common Sense

	About Tom Cunniff Tom Cunniff began his career as a copywriter at traditional agencies, founded an interactive agency in 1994 and now works on the marketing side creating and integrating traditional and interactive. All of Tom's opinions are entirely his own. Tom can be reached at more
The Web's Arab Spring: How "Do" Media Beat "View" Media - Tom Cunniff By Tom Cunniff Unless you're under a rock, you're probably aware of the online protests against SOPA: the Stop Online Piracy Act. (If you actually are under a rock, sorry to hear it but you still need to ... more
Big Data? Big Magic? Or Both? - Tom Cunniff By Tom Cunniff The demand for marketing accountability is a good thing. When something costs millions of dollars a year, it's only fair to ask "are we getting anything for it?" But, like all good things, it is not free from unintended consequences. Marketers must now invest a great deal of time and energy simulating clean inputs and... more
Ragú and the Social Media Woodshed - Tom Cunniff By Tom Cunniff Seventy-one percent of Tweets are ignored. For brands, that may be good news. Getting noticed can be worse than getting ignored. It's no wonder that if you follow CPG brands online, their Facebook updates and... more
Beyoncé Vs. Belgium: On Theft vs. Creativity - Tom Cunniff By Tom Cunniff Over 35 hours of video are uploaded to YouTube every minute. More than 13 million hours of video were uploaded during 2010 alone. A natural byproduct of having so much content digitally available is the... more
Facebook: We're All More Naked than We Thought. And Somebody's Always At The Peephole. - Tom Cunniff By Tom Cunniff "If you're not paying for something, you're not the customer. You're the product being sold." – Andrew Lewis I've always assumed that posting anything on a social network is an inherently public act. No matter what the privacy agreements say, it's best to assume that on the Internet we're fairly naked -- even if... more

More Radical Common Sense Beyoncé Vs. Belgium: On Theft vs. Creativity - Tom Cunniff Facebook: We're All More Naked than We Thought. And Somebody's Always At The Peephole. - Tom Cunniff Finding Leverage in the Great Deleveraging - Tom Cunniff Marketing's Red Sock Problem - Tom Cunniff Three Reasons to End the Digital Revolution - Tom Cunniff The Social Network 2: Revenge of the Winklevosses - Tom Cunniff How Amazon MP3 Won The Social Media Super Bowl - Tom Cunniff - MediaBizBloggers Monoculture Of The Mind: How Social Media Makes Us Dumber – Tom Cunniff - MediaBizBloggers The Rise of the Integrationist - Tom Cunniff - MediaBizBloggers The Blurry Years - Tom Cunniff - MediaBizBloggers archive