Radical Common Sense

	About Tom Cunniff Tom Cunniff is the founder of Cunniff Consulting, an integrated marketing consultancy that helps consumer brands and leading companies in Big Data, Social Media and Mobile succeed. Frequent speaker and panelist. Chairman of the Association Of National Advertisers Digital Committee. He can be reached at ... more
Dove Real Beauty Sketches And Digital Marketing. - Tom Cunniff By Tom Cunniff Unilever recently launched a remarkable TV campaign for Dove called "Dove Real Beauty Sketches." Its power is that it reveals a lot about how women think of themselves. It also reveals a lot about how we think about digital... more
Five Imperatives for Brands as Digital and TV Collide - Tom Cunniff By Tom Cunniff What are the nine most terrifying words in brand marketing? "We're about to make TV perform like the web". The web has not been a roaring success for brand marketers. Promising to make TV as effective as the web for brands is like saying to a NASCAR driver "see that busted-up tricycle over there? I can make your ... more
The Promise and Peril of Social TV: Part II - Tom Cunniff By Tom Cunniff In Part I of this two-part post, I talked about why the conversation has shifted so strongly to social TV, and about its promise. If you missed it, I suggest you start here. If you don't, the post you're about... more
The Promise and Peril of Social TV - Tom Cunniff By Tom Cunniff It seems like yesterday that many in the digerati were proclaiming the death of TV. But in the digital business yesterday is just so… yesterday. Finally, the conversation has shifted -- as I predicted – to harnessing the feedback loop... more
The Web's Arab Spring: How "Do" Media Beat "View" Media - Tom Cunniff By Tom Cunniff Unless you're under a rock, you're probably aware of the online protests against SOPA: the Stop Online Piracy Act. (If you actually are under a rock, sorry to hear it but you still need to ... more

More Radical Common Sense The Promise and Peril of Social TV - Tom Cunniff The Web's Arab Spring: How "Do" Media Beat "View" Media - Tom Cunniff Big Data? Big Magic? Or Both? - Tom Cunniff Ragú and the Social Media Woodshed - Tom Cunniff Beyoncé Vs. Belgium: On Theft vs. Creativity - Tom Cunniff Facebook: We're All More Naked than We Thought. And Somebody's Always At The Peephole. - Tom Cunniff Finding Leverage in the Great Deleveraging - Tom Cunniff Marketing's Red Sock Problem - Tom Cunniff Three Reasons to End the Digital Revolution - Tom Cunniff The Social Network 2: Revenge of the Winklevosses - Tom Cunniff archive