Radical Common Sense

	About Tom Cunniff Tom Cunniff began his career as a copywriter at traditional agencies, founded an interactive agency in 1994 and now works on the marketing side creating and integrating traditional and interactive. All of Tom's opinions are entirely his own. Tom can be reached at more
The Promise and Peril of Social TV: Part II - Tom Cunniff By Tom Cunniff In Part I of this two-part post, I talked about why the conversation has shifted so strongly to social TV, and about its promise. If you missed it, I suggest you start here. If you don't, the post you're about... more
The Promise and Peril of Social TV - Tom Cunniff By Tom Cunniff It seems like yesterday that many in the digerati were proclaiming the death of TV. But in the digital business yesterday is just so… yesterday. Finally, the conversation has shifted -- as I predicted – to harnessing the feedback loop... more
The Web's Arab Spring: How "Do" Media Beat "View" Media - Tom Cunniff By Tom Cunniff Unless you're under a rock, you're probably aware of the online protests against SOPA: the Stop Online Piracy Act. (If you actually are under a rock, sorry to hear it but you still need to ... more
Big Data? Big Magic? Or Both? - Tom Cunniff By Tom Cunniff The demand for marketing accountability is a good thing. When something costs millions of dollars a year, it's only fair to ask "are we getting anything for it?" But, like all good things, it is not free from unintended consequences. Marketers must now invest a great deal of time and energy simulating clean inputs and... more
Ragú and the Social Media Woodshed - Tom Cunniff By Tom Cunniff Seventy-one percent of Tweets are ignored. For brands, that may be good news. Getting noticed can be worse than getting ignored. It's no wonder that if you follow CPG brands online, their Facebook updates and... more

More Radical Common Sense Big Data? Big Magic? Or Both? - Tom Cunniff Ragú and the Social Media Woodshed - Tom Cunniff Beyoncé Vs. Belgium: On Theft vs. Creativity - Tom Cunniff Facebook: We're All More Naked than We Thought. And Somebody's Always At The Peephole. - Tom Cunniff Finding Leverage in the Great Deleveraging - Tom Cunniff Marketing's Red Sock Problem - Tom Cunniff Three Reasons to End the Digital Revolution - Tom Cunniff The Social Network 2: Revenge of the Winklevosses - Tom Cunniff How Amazon MP3 Won The Social Media Super Bowl - Tom Cunniff - MediaBizBloggers Monoculture Of The Mind: How Social Media Makes Us Dumber – Tom Cunniff - MediaBizBloggers archive