SocialSymphony - Tom Troja

	About Tom Troja Founder the Social Symphony Tom is the founder of the Social Symphony where he developed Social Archetyping™ to create meaningful social content that ignites conversations between brands and people. Today Social Archetyping™ is being utilized by great brands like Jack Daniel's and Red Bull to ... more
Social Lessons from the King - It's Being Human That's the Hard Part - Tom Troja By Tom Troja At the beginning of "The King's Speech" Colin Firth, as the soon-to-be King George VI, stands before his soon-to-be subjects and fails miserably. He can barely get a word out. The next hour is the story of this man's struggle to break free of what binds him and stand up in a perilous moment to instill confidence in his... more
"If You Don't Like Change, You're Going to Like Irrelevance Even Less" -Tom Troja By Tom Troja The quote above is from the new ANA chairman, Stephen Quinn, EVP Marketing at Wal-Mart. He put his finger on the fact that something big is happening… the power people wield with their devices and the social networks that link them have changed how we market. It is not that doing good is the new black, but according to brand after brand, ... more
Social Is About Aspirations - How To Get People To Aspire To Your Brand - Tom Troja By Tom Troja A new study from PhaseOne Communications presented at the Advertising Research Foundation's Re:think 2012, points to aspirations as the key for brands in social. "The key factor is that brand messaging convey an idealized self or Me Statement embodied by the brand as the reason that users want to be associated with it. What... more
The Big Winners Are the People- Global Brands Realizing They Can't Outsource Direct Relationships - Tom Troja By Tom Troja At the recent ANA Masters of Marketing sessions in NYC, big brands like Coca Cola, Unilever and Anheuser Busch outlined how much things are changing. They described their new course based on today's reality of people with a loud voice and showed they are far along in execution to harness this power of the people. They made clear that... more
At ANA Master of Marketing - Carrots and Garbage Stole the Show - Tom Troja By Tom Troja Last week’s ANA Master of Marketing was an interesting gathering in Phoenix of many of the world’s top brands and marketing minds. We heard from marketing leaders at AT&T, IBM, Kimberly Clark, Kraft, Weight Watchers, EA, Visa, Facebook and others about how they are looking beyond today and getting people involved with... more

More SocialSymphony - Tom Troja The Big Winners Are the People- Global Brands Realizing They Can't Outsource Direct Relationships - Tom Troja At ANA Master of Marketing - Carrots and Garbage Stole the Show - Tom Troja Marketing to the Gods in Real Time - Connecting Two Big Ideas with Social Archtyping™ - Tom Troja Bulletin: Brands Have Crossed the Social Rubicon… No Turning Back… - Tom Troja Archetypes are the Magic Bullet for Brand Social Identity - Tom Troja The Four Disciplines of Social Marketing - Tom Troja Social Brand Identity is Fracturing – Creating Socially Friendly Brands - Tom Troja Crowd Sourcing Humor - Secrets of the New Social Humor - Tom Troja A Social Christmas Carol… Pardon me Charles Dickens - Tom Troja - MediaBizBloggers The Social Intelligence Of Tyra Banks And Why That Matters To You - Tom Troja - MediaBizBloggers archive