SocialSymphony - Tom Troja

	About Tom Troja Founder the Social Symphony “Tom Troja is one of the original experts in creating social media road maps so tactics relate back to a plan that is braided in to a long term two way conversation between brands and engaged consumers. Tom is an independent who brings high level thinking and deep... more
At ANA Master of Marketing - Carrots and Garbage Stole the Show - Tom Troja By Tom Troja Last week’s ANA Master of Marketing was an interesting gathering in Phoenix of many of the world’s top brands and marketing minds. We heard from marketing leaders at AT&T, IBM, Kimberly Clark, Kraft, Weight Watchers, EA, Visa, Facebook and others about how they are looking beyond today and getting people involved with... more
Marketing to the Gods in Real Time - Connecting Two Big Ideas with Social Archtyping™ - Tom Troja By Tom Troja Last week at Digiday Social in NYC we had two of our best thinkers express powerful ideas that are worth connecting. Rishad Tobaccowala Chief Strategy & Innovation Officer, VivaKi talked about "marketing to the gods" and Shiv Singh, Global Head of Digital, PepsiCo extolled "real time marketing". They both prefaced ... more
Bulletin: Brands Have Crossed the Social Rubicon… No Turning Back… - Tom Troja By Tom Troja At the ANA Digital & Social Media conference in NYC last week, brand after brand came up and told stories about how their brand was actively engaging people directly on multiple social platforms. From Ragu to Southern Comfort to Radio Shack we heard about social marketing activity that showed risk,... more
Archetypes are the Magic Bullet for Brand Social Identity - Tom Troja By Tom Troja Archetypes are the bridge that connects people and brands. From Nike as the hero, Harley as the outlaw, Ivory as the Innocent… Archetypes work and work well. They are based on the wisdom of the ages; provide depth and resonance around human character, which we all relate with. "What we sell is the ability of a 43 year old... more
The Four Disciplines of Social Marketing - Tom Troja By Tom Troja Social Conversation, Social Activity, Social Media and Social Commerce Social marketing has been all over the map. We need to define it. Lock it down to easily understandable concepts and processes. This post is intended to start the conversation. Read it. Speak up. Let us know how you see it and where you fit. The purpose... more

More SocialSymphony - Tom Troja Archetypes are the Magic Bullet for Brand Social Identity - Tom Troja The Four Disciplines of Social Marketing - Tom Troja Social Brand Identity is Fracturing – Creating Socially Friendly Brands - Tom Troja Crowd Sourcing Humor - Secrets of the New Social Humor - Tom Troja A Social Christmas Carol… Pardon me Charles Dickens - Tom Troja - MediaBizBloggers The Social Intelligence Of Tyra Banks And Why That Matters To You - Tom Troja - MediaBizBloggers Social Strong - Developing Social Core Strength - Tom Troja - MediaBizBloggers The Secret Tao of Pepsi Refresh - Tom Troja - MediaBizBloggers "How to Quiet Consumers that are Out of Bounds" - Tom Troja - MediaBizBloggers Earned Media is Not Social and Social Without Strategy is Not Social – Tom Troja – MediaBizBloggers archive