SocialSymphony - Tom Troja

	About Tom Troja Founder the Social Symphony Tom is the founder of the Social Symphony where he developed Social Archetyping™ to create meaningful social content that ignites conversations between brands and people. Today Social Archetyping™ is being utilized by great brands like Jack Daniel's and Red Bull to ... more
Social Is About Aspirations - How To Get People To Aspire To Your Brand - Tom Troja By Tom Troja A new study from PhaseOne Communications presented at the Advertising Research Foundation's Re:think 2012, points to aspirations as the key for brands in social. "The key factor is that brand messaging convey an idealized self or Me Statement embodied by the brand as the reason that users want to be associated with it. What... more
The Big Winners Are the People- Global Brands Realizing They Can't Outsource Direct Relationships - Tom Troja By Tom Troja At the recent ANA Masters of Marketing sessions in NYC, big brands like Coca Cola, Unilever and Anheuser Busch outlined how much things are changing. They described their new course based on today's reality of people with a loud voice and showed they are far along in execution to harness this power of the people. They made clear that... more
At ANA Master of Marketing - Carrots and Garbage Stole the Show - Tom Troja By Tom Troja Last week’s ANA Master of Marketing was an interesting gathering in Phoenix of many of the world’s top brands and marketing minds. We heard from marketing leaders at AT&T, IBM, Kimberly Clark, Kraft, Weight Watchers, EA, Visa, Facebook and others about how they are looking beyond today and getting people involved with... more
Marketing to the Gods in Real Time - Connecting Two Big Ideas with Social Archtyping™ - Tom Troja By Tom Troja Last week at Digiday Social in NYC we had two of our best thinkers express powerful ideas that are worth connecting. Rishad Tobaccowala Chief Strategy & Innovation Officer, VivaKi talked about "marketing to the gods" and Shiv Singh, Global Head of Digital, PepsiCo extolled "real time marketing". They both prefaced ... more
Bulletin: Brands Have Crossed the Social Rubicon… No Turning Back… - Tom Troja By Tom Troja At the ANA Digital & Social Media conference in NYC last week, brand after brand came up and told stories about how their brand was actively engaging people directly on multiple social platforms. From Ragu to Southern Comfort to Radio Shack we heard about social marketing activity that showed risk,... more

More SocialSymphony - Tom Troja Marketing to the Gods in Real Time - Connecting Two Big Ideas with Social Archtyping™ - Tom Troja Bulletin: Brands Have Crossed the Social Rubicon… No Turning Back… - Tom Troja Archetypes are the Magic Bullet for Brand Social Identity - Tom Troja The Four Disciplines of Social Marketing - Tom Troja Social Brand Identity is Fracturing – Creating Socially Friendly Brands - Tom Troja Crowd Sourcing Humor - Secrets of the New Social Humor - Tom Troja A Social Christmas Carol… Pardon me Charles Dickens - Tom Troja - MediaBizBloggers The Social Intelligence Of Tyra Banks And Why That Matters To You - Tom Troja - MediaBizBloggers Social Strong - Developing Social Core Strength - Tom Troja - MediaBizBloggers The Secret Tao of Pepsi Refresh - Tom Troja - MediaBizBloggers archive