DailyTRA

	About DailyTRA DailyTRA is a series of stories of how buyers and sellers of television advertising can be empowered to use actual consumer purchase behavior to find The Right Audience™. Each day, TRA will be publishing the “DailyTRA”: an analysis showing the top 10 Broadcast or Cable program ratings from a particular week (sourced... more
Trim The Excess Fat From Your Media Plan - DailyTRA By DailyTRA On January 17th, Paula Deen revealed that she was diagnosed with Diabetes three years prior. This startling revelation ... more
Get Into The Practice of Maximizing Your ROI - DailyTRA By DailyTRA Set in Los Angeles, Private Practice is the successful ABC spin-off drama from Grey’s Anatomy that centers around doctors trying to juggle the pressures of daily life along with a busy practice. Advertisers wanting to see what viewers of Private Practice are purchasing are just a few clicks... more
Leverage TRA’s Media TRAnalytics® To Drive Your ROI - DailyTRA By DailyTRA When discussing return on investment in media, everyone wants to see their numbers go up, but when you use old metrics to plan your media, there is likely some inherent waste that comes with your investment. By using TRA’s Media TRAnalytics®, advertisers are able to match viewing data with purchase behavior in order to find the best... more
Super Bowl and Academy Awards Are The Two Biggest TV Events of the Year, Which Pays Out for Advertisers? - DailyTRA By DailyTRA According to Ad Age, ABC is seeking between $1.6 million and $1.7 million for a 30-second spot on its 2012 Oscars telecast. While the Oscars are one of the year's biggest-ticket TV events that viewers tend to watch live -- thus commanding... more
Family-Friendly Programs and The Right Audience - DailyTRA By DailyTRA Many advertisers are cautious to carefully screen all of the television programs that they advertise on, to ensure that the content is not offensive to any audience, and that it conforms to certain guidelines of what is acceptable to that advertiser. These advertisers believe that their products should not be associated with programs that... more

More DailyTRA Super Bowl and Academy Awards Are The Two Biggest TV Events of the Year, Which Pays Out for Advertisers? - DailyTRA Family-Friendly Programs and The Right Audience - DailyTRA Warm Up Your Media Plan with a Cup of Hot ROI - DailyTRA Don't Throw Your Advertising Dollars in the Potty - DailyTRA What are NCAA Football Viewers Purchasing? (ESPN vs. ESPN2) - DailyTRA Fashion Program Viewers Aren't All Buying the Same Products - DailyTRA Which Funny Female is Right for Your Brand? - DailyTRA Two and a Half Men - Before and After Charlie Sheen - DailyTRA Leave the Drama to TeleNovelas and the Media Insights to TRA - DailyTRA Raising Hope Raises ROI - DailyTRA archive