Leverage TRA’s Media TRAnalytics® To Drive Your ROI - DailyTRA

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Published: February 1, 2012 at 05:32 PM GMT
Last Updated: February 1, 2012 at 05:32 PM GMT

By DailyTRA

When discussing return on investment in media, everyone wants to see their numbers go up, but when you use old metrics to plan your media, there is likely some inherent waste that comes with your investment. By using TRA’s Media TRAnalytics®, advertisers are able to match viewing data with purchase behavior in order to find the best environments to reach their product buyers. Using this knowledge, advertisers are able to target The Right Audience^® with the right message, at the right time. Thus, providing them with the information needed to plan and execute the best TV ad campaigns for their media dollars.

For advertisers in the following categories Hand & Body Lotion, Batteries, Frozen/Refrigerated Dinners & Entrees, Energy Drinks and Cleaning Tools, TNT’s Leverage is an environment worth considering with a strong concentration of your category purchasers. Only with TRA Media TRAnalytics®, advertisers and agencies can receive vital information to help drive their ROI. To find out more, please visit www.traglobal.com.

To communicate with or to be contacted by the executives and/or companies mentioned in this column, link to JackMyers Connection Hotline.