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About TVB
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the... more
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Live Plus Same Day: TVB’s Unshifting Position - Steve Lanzano, President and CEO, TVB
By Steve Lanzano
Let’s say this commentary was posted yesterday, is it still of value to you today? What if you save it to read two or three days from now? Should your page view be counted?
Of course your page view should be counted. In fact, it could be argued that you’re a more engaged reader because you’ve taken extra effort to... more
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Cultural Currency – There's Still Magic in Mass - Stacey Lynn Schulman-TVB
By Stacey Lynn Schulman
Are you riding the Twitter feed while watching the season finale of your favorite show this month? Or maybe you're a science fiction fan, debating the relative merits of the latest storyline changes on Facebook? For mass media and the marketing industry that supports it, social networking represents the latest opportunity to keep... more
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When Crisis Strikes Home, Viewers Turn To Hometown TV Stations - Bill Fine-TVB
By Bill Fine
The Boston Marathon is a major annual event, a spectacle all Bostonians know will always receive widespread local television coverage -- typically uplifting stories of athletic endurance. We live for and love the third Monday in April. It is our own special holiday and the world shares it with us. However, in one jarring moment, and... more
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Television Cameras Don't Shut Off Once Elections Are Over - Don Seaman
By Don Seaman
"The highest calling of broadcasting is to keep the keystone of freedom securely in place - the freedom of speech and of the press. Abraham Lincoln once said, 'Let the people know the facts and the country will be safe.' Whether it is about a local election, providing critical information during a storm, or uncovering government... more
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Hold Your App-pause - Twitter "Friends" the DVR - Don Seaman-TVB
By Don Seaman
There comes a time in every great society to take a moment, take a breath, and wait for those who have fallen behind to get a chance to catch up. This generally allows for great societal changes to take root and become mainstream, for technological innovations to gain critical mass, and now, to avoid social media TV... more
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