UM: Curious Thoughts for Curious Minds

	About Curious Thoughts from Curious Minds UM has a lot to say about media, marketing, digital, agency relations -- just to name a few of the many topics. So here are some curious thoughts from curious minds. more
Maximizing a Super Bowl Ad's Word of Mouth - Graeme Hutton-UM *By Graeme Hutton* Have you ever wondered how to maximize the word of mouth from your Super Bowl ad? The Super Bowl remains the most watched annual TV event in the United States – an average of 44% of all homes watched last year. It's not so much a TV show as a major cultural phenomenon. Its ability to boost a brand's word of mouth has reached almost... more
UM: Digital Ad Operations: The Bigger Picture - Mitch Weinstein - MediaBizBloggers *By Mitch Weinstein* The world of Digital Ad Operations has changed dramatically over the past year. It was just over a year ago that we all started using acronyms like DSP, RTB, SSP, and DCO on a regular basis. In fact, I remember having lunch with a business colleague in mid-2009 and he started peppering the conversation with a lot of talk about... more
UM: Privacy in a Translucent Age: A Call to Arms - David Cohen - MediaBizBloggers *By David Cohen* Digital privacy is an issue that has been brewing inside the beltway in D.C. for some time. For those of us that have been closely following the debate, last week's Federal Trade Commission report, "Protecting Consumer Privacy in an Era of Rapid Change," came as no surprise. In today's world, information about consumers is multiplying ... more
UM: Do Influencers Really Matter? - Graeme Hutton - MediaBizBloggers *By Graeme Hutton* If you have ever read Malcolm Gladwell's, The Tipping Point, you will know what a perceptive and persuasive treatise on the viral power of social trends this book really is. Through an eclectic set of superbly chosen anecdotes, Gladwell engagingly unveils this... more
UM: The Rising Power of the Consumer - Huw Griffiths - MediaBizBloggers *By Huw Griffiths* I've been fascinated by the recent publicity around The Gap and their new logo. They have decided to scrap the new logo and return to the original branding, largely due to the volume of negative buzz surrounding the change. As I read the reports, I started to think back to the infamous launch of New Coke from the 80s, as well as several more... more

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