UM: Curious Thoughts for Curious Minds

	About Curious Thoughts from Curious Minds UM has a lot to say about media, marketing, digital, agency relations -- just to name a few of the many topics. So here are some curious thoughts from curious minds. more
A 10-Point Guide On How Media Can Slice Through Always-On - Always-On Part 2 - Graeme Hutton-UM *By Graeme Hutton* In my last column, I discussed how Always-On can now be seen for what it is: a potential biological addiction. In a world where we are never far away from an electronic,... more
Always On: Proof Consumers Are Enslaved and the Consequences for Brands - Graeme Hutton-UM *By Graeme Hutton* We've all been culpable at one time or another. We have glanced at our smartphone in a business meeting, or other sensitive occasion, to check our emails or social media when we know we shouldn't have. But why do we do it? Why do we feel compelled to sneak a peek at our phone even when we know it's rude while in the presence of others or it may ... more
Maximizing a Super Bowl Ad's Word of Mouth - Graeme Hutton-UM *By Graeme Hutton* Have you ever wondered how to maximize the word of mouth from your Super Bowl ad? The Super Bowl remains the most watched annual TV event in the United States – an average of 44% of all homes watched last year. It's not so much a TV show as a major cultural phenomenon. Its ability to boost a brand's word of mouth has reached almost... more
UM: Digital Ad Operations: The Bigger Picture - Mitch Weinstein - MediaBizBloggers *By Mitch Weinstein* The world of Digital Ad Operations has changed dramatically over the past year. It was just over a year ago that we all started using acronyms like DSP, RTB, SSP, and DCO on a regular basis. In fact, I remember having lunch with a business colleague in mid-2009 and he started peppering the conversation with a lot of talk about... more
UM: Privacy in a Translucent Age: A Call to Arms - David Cohen - MediaBizBloggers *By David Cohen* Digital privacy is an issue that has been brewing inside the beltway in D.C. for some time. For those of us that have been closely following the debate, last week's Federal Trade Commission report, "Protecting Consumer Privacy in an Era of Rapid Change," came as no surprise. In today's world, information about consumers is multiplying ... more

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