Subversions

	About Uwe Hook CEO and Co-Founder BatesHook Uwe Hook is the CEO and Co-Founder of BatesHook, Inc. (www.bateshook.com) and a veteran of the advertising and marketing industry with the goal of building connections between people and brands (Mercedes-Benz, IBM, Fleming's Steakhouse,... more
Most Insights are Just Observations - Uwe Hook By Uwe Hook I was meeting with an advertising agency and one of the team members talked constantly about new insights. After we explored his insight, it seemed to me he was talking about an observation not an insight. I've seen the word on job descriptions, data aggregators claim to produce insights, clients request them and agencies claim to... more
Have Neophiles Taken Over Advertising? - Uwe Hook By Uwe Hook Neophile: A neophile can be defined as a personality type characterized by a strong affinity for novelty. Neophiles have the following characteristics: · The ability to adapt rapidly to extreme change · A... more
The Age of Digital Enlightenment - Uwe Hook By Uwe Hook The early stages of the digital revolution were led by programmers and computer scientists. One of the most important outcomes of the last years was replacing the need for privacy with the need for visibility. While this exchange has many benefits, it doesn't help people to develop original thoughts. I'm not handwringing or whining about ... more
Microsurveys - Good for Publishers and Advertisers? - Uwe Hook By Uwe Hook Google just rolled out a new product aimed at providing additional revenue for publishers. The new product, Google Customer Surveys, is being marketed as an alternative revenue model for publishers weighing whether to erect paywalls on their sites. How does it work? When users visit the web sites of Adweek, New... more
Create With Vision. Optimize With Feedback - Uwe Hook By Uwe Hook The whole advertising industry is embracing Big Data. It's the new black of marketing. I'm a big fan of testing and optimization. We finally have readily available data in real-time – how can you not incorporate Big Data into your working practices and developing a culture around test and learn? The real success stories in Silicon Valley... more

More Subversions Microsurveys - Good for Publishers and Advertisers? - Uwe Hook Create With Vision. Optimize With Feedback - Uwe Hook Biggest Challenge for Agencies? The Speed of Change - Uwe Hook The Need for Calm Technologies - Uwe Hook Don't Wait for the Breakthrough - Uwe Hook Stick To A Strategy Or Perish - Uwe Hook The User Data Bubble - Uwe Hook Since When Do We Have to 'like' Someone Before We Start A Conversation? - Uwe Hook What House Are You Building? - Uwe Hook The Branding Renaissance - Uwe Hook archive