Subversions

	About Uwe Hook CEO and Co-Founder BatesHook Uwe Hook is the CEO and Co-Founder of BatesHook, Inc. (www.bateshook.com) and a veteran of the advertising and marketing industry with the goal of building connections between people and brands (Mercedes-Benz, IBM, Fleming's Steakhouse,... more
Since When Do We Have to 'like' Someone Before We Start A Conversation? - Uwe Hook By Uwe Hook When the Web was young and digital marketing in its toddler shoes, a common practice was to require customers to fill out a form before they could access a site. Cheered on by "Get all the exciting news from Brand A" or "Don't miss out on the latest events", many customers signed on. Once spammers started to get rich and... more
What House Are You Building? - Uwe Hook By Uwe Hook When you're born, someone hands you a set of keys, building material, a plot and variations of architectural plans. Over time, it's your job to build a house on that plot. You can build an open, airy house filled with laughter, dreams, hopes and hugs. You can build a fortress, hiding from the world, rejecting anything from the outside. You can... more
The State of Agency-Brand Relationships - Uwe Hook By Uwe Hook Under the title "More gain, less strain: Optimizing marketing partner performance and value in a digital world", the CMO Council published an analysis of how marketers are optimizing marketing partner performance and value in a digital world. It's ... more
I Have No Clue What 2012 Will Bring. Nobody Does. - Uwe Hook By Uwe Hook It's January 19 and we should be safe from the "Ten predictions for 2012″ or "Five things you should know about 2012″ bombs. I have been hiding from these mind-numbing weapons of mass intelligence destruction, avoided punditry masked as superficial insights shrapnel and decided to come out of hiding to declare: "All... more
Why People Hate Your Brand on Facebook - Uwe Hook By Uwe Hook Or Twitter. Or any other social platform Everybody has favorite brands. We have preferences when it comes to cars, restaurants, TV shows, movies, grocery stores, bands, authors, bloggers – you name it. You are one of these brands that people like and continue to... more

More Subversions I Have No Clue What 2012 Will Bring. Nobody Does. - Uwe Hook Why People Hate Your Brand on Facebook - Uwe Hook Favorite Books of 2011 - Uwe Hook If Your Digital Marketing Campaign Was A Person - Uwe Hook How to Solve the Digital Inventory Problem - Uwe Hook The Fascinating Cultural Response to the Great Recession - Uwe Hook Ten Things Every Marketer Should be Thankful For - Uwe Hook In Memoriam Microsite - Uwe Hook State of the Blogosphere 2011 - Uwe Hook The Internet: Is the End Near? - Uwe Hook archive