Subversions

	About Uwe Hook CEO and Co-Founder BatesHook Uwe Hook is the CEO and Co-Founder of BatesHook, Inc. (www.bateshook.com) and a veteran of the advertising and marketing industry with the goal of building connections between people and brands (Mercedes-Benz, IBM, Fleming's Steakhouse,... more
The Future of Advertising is About Lightweight Interactions and Big Campaigns - Uwe Hook By Uwe Hook No, don't expect big announcements that the big campaign is dead. Big campaigns will remain important for the foreseeable future but their effectiveness will decrease over time. Money won't allow brands anymore to buy attention effectively, they need to adapt to the small, frequent, fine-grained patterns that characterize mobile and successful... more
#NBCFAIL - Uwe Hook By Uwe Hook I love the Olympics. It's my favorite sporting event, beating the World Cup in a photo finish. The Olympics have a special place in my heart because it combines human dedication, intensity, joy, humanity, and drama. I grew up in Germany, where all the events are shown live, where I was able to appreciate the strategy and tactics of... more
Why Is Everybody Talking About Social Business? - Uwe Hook By Uwe Hook The hype surrounding Social Media is dying down while the new shiny object everybody talks about is Social Business. Just Google the term and you get a million different definitions, descriptions and explanations. Add ... more
The Argumentative Theory - Uwe Hook By Uwe Hook Unless you never heard about the financial crisis, you experienced firsthand that people are not rational. Our rationality is directly linked to our gut. Tons of research has been developed to better understand our decision making process. What we learned over time is that we should focus less on the individual and more on the fact that we are... more
Users are Getting Lazier - Uwe Hook No, I'm not saying people are getting lazier. The majority of us still work hard, try as best as possible to get ahead. What I'm saying is that all Internet users are getting lazier by the minute. Just think about the changes in the music industry: - 15 years ago, we spent hours in a record store, listening to music, trying ... more

More Subversions The Argumentative Theory - Uwe Hook Users are Getting Lazier - Uwe Hook The Problem with Personalization - Uwe Hook Twitter: Value or Waste of Time? - Uwe Hook The Silliness of Facebook 'Likes' - Uwe Hook Most Insights are Just Observations - Uwe Hook Have Neophiles Taken Over Advertising? - Uwe Hook The Age of Digital Enlightenment - Uwe Hook Microsurveys - Good for Publishers and Advertisers? - Uwe Hook Create With Vision. Optimize With Feedback - Uwe Hook archive