Subversions

	About Uwe Hook CEO and Co-Founder BatesHook Uwe Hook is the CEO and Co-Founder of BatesHook, Inc. (www.bateshook.com) and a veteran of the advertising and marketing industry with the goal of building connections between people and brands (Mercedes-Benz, IBM, Fleming's Steakhouse,... more
The State of Agency-Brand Relationships - Uwe Hook By Uwe Hook Under the title "More gain, less strain: Optimizing marketing partner performance and value in a digital world", the CMO Council published an analysis of how marketers are optimizing marketing partner performance and value in a digital world. It's ... more
I Have No Clue What 2012 Will Bring. Nobody Does. - Uwe Hook By Uwe Hook It's January 19 and we should be safe from the "Ten predictions for 2012″ or "Five things you should know about 2012″ bombs. I have been hiding from these mind-numbing weapons of mass intelligence destruction, avoided punditry masked as superficial insights shrapnel and decided to come out of hiding to declare: "All... more
Why People Hate Your Brand on Facebook - Uwe Hook By Uwe Hook Or Twitter. Or any other social platform Everybody has favorite brands. We have preferences when it comes to cars, restaurants, TV shows, movies, grocery stores, bands, authors, bloggers – you name it. You are one of these brands that people like and continue to... more
Favorite Books of 2011 - Uwe Hook By Uwe Hook It's the time of the year where we reflect on the year almost passed and, at the same time, we are in desperate need to find last-minute gifts. Below are a few of my favorite books of the year, insightful readings that shaped my year. (All links are... more
If Your Digital Marketing Campaign Was A Person - Uwe Hook By Uwe Hook Your digital campaign represents your company; it's the public face of your company. Just like your website, your store, your packaging, your employees, your phone tree (Let's hope you have none.) Your digital campaign might be the first encounter of a prospect with your brand. Or it might be a visit with an old friend. Have you ever looked at... more

More Subversions Favorite Books of 2011 - Uwe Hook If Your Digital Marketing Campaign Was A Person - Uwe Hook How to Solve the Digital Inventory Problem - Uwe Hook The Fascinating Cultural Response to the Great Recession - Uwe Hook Ten Things Every Marketer Should be Thankful For - Uwe Hook In Memoriam Microsite - Uwe Hook State of the Blogosphere 2011 - Uwe Hook The Internet: Is the End Near? - Uwe Hook Ten Key Takeaways from Mary Meeker's Internet Trends Presentation - Uwe Hook The Agency Model About to Expire? - Uwe Hook archive