Creative Ad Agencies Strike Back
Published: March 7, 2012 at 04:20 AM GMT
Last Updated: March 7, 2012 at 04:20 AM GMT
By Jack Myers
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
Creative ad agencies have taken a back seat to media agencies during the digital revolution. The mad men era of advertising was defined by legendary creative geniuses who have disappeared or faded. While agency media groups have embraced digital, most of the big creative agencies have remained locked into legacy business models that will be progressively less relevant unless they accelerate their digital focus. That’s exactly what they will do in 2012 and beyond, predicts Jack Myers in this week’s Video Media Business Report. Expanded insights on major industry trends plus detailed economic forecasts are available. Watch this week’s Video Report and visit www.jackmyers.com/subscription-info for subscription information.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Video provided by Reuters Insider (http://insider.thomsonreuters.com)
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