Future of Search Marketing

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Published: November 16, 2011 at 06:02 PM GMT
Last Updated: November 16, 2011 at 06:02 PM GMT

By Jack Myers

New forces are impacting on marketers’ search and display budgets.

Watch this week’s video on search marketing, which is a $14 billion business that I’m forecasting will increase to $23.2 billion in 2015. Search has, until now, been dominated by Google, Yahoo!, Microsoft, search agencies, search engine optimization platforms, search networks and search engine marketing tools. But today’s search landscape is likely to be unrecognizable in just a few short months. Search is evolving to an ecosystem of performance-based advertising delivered via an expanding array of technologies and measured by increasingly sophisticated metrics. Retargeting is one of the new forms of marketing that’s bringing renewed vitality to both the search and online display ad marketplace. Watch this week’s Video Media Business Report for an update on search marketing. My full in-depth and detailed report on search marketing news is available exclusively to subscribers to my weekly e-mail report.

Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.

Video provided by Reuters Insider (http://insider.thomsonreuters.com)

To communicate with or to be contacted by the executives and/or companies mentioned in this column, link to JackMyers Connection Hotline.