Online Video Ad Dollars Flowing to TV Nets

Published: November 1, 2011 at 06:05 PM GMT
Last Updated: November 1, 2011 at 06:05 PM GMT

Over the next several months and years there will be an explosion of online and mobile video advertising inventory. While video sites like YouTube and VEVO capture most of the attention from advertisers and investors, broadcast and cable network companies like CBS, Disney, Comcast/NBCU, News Corp., Viacom, Time Warner, Univision and Discovery are poised to capture more than half of marketers' spending on digital video advertising. In this week's video report, I share insights and details on the exploding digital video marketplace and discuss the challenges that this new digital video marketplace is presenting to advertisers, agencies and media companies. In my confidential subscriber report at www.jackmyers.com, I explain why digital video will be the catalyst for a new wave of disruption in the advertising business and not everyone will survive.

Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.

To communicate with or to be contacted by the executives and/or companies mentioned in this column, link to JackMyers Connection Hotline.