Online Video Advertising Growth Forecast
Published: February 14, 2012 at 10:31 PM GMT
Last Updated: February 14, 2012 at 10:31 PM GMT
By Jack Myers
Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
One of the fastest growing segments of the advertising business is online video, which will increase an average 48% annually for the next four years. The primary beneficiaries are broadcast and cable television network companies, with the lion’s share going to broadcast networks. Watch this week’s Jack Myers Video Media Business Report for detailed forecasts, and insights on the impact as YouTube, Facebook, Twitter, original online content producers, radio companies and magazine publishers get in the video game. Visit www.jackmyers.com for information on the full 2012 to 2020 Myers spending forecast for 57 digital and legacy media and marketing categories, and watch all Jack Myers Video Reports here.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.
Video provided by Reuters Insider (http://insider.thomsonreuters.com)